PRIME Research is a global research-based consultancy with 500 analysts and consultants working in ten production hubs on four continents.

Our research is used to help clients determine not just what's happened but; why it's happening, how long it will last, and what should be done about it?

Founded in 1990, we apply academic rigor tempered by practical commercial application for many of the world's leading companies and brands.

PRIME’s critical advantages:

Global/Regional/Local Presence:
• Global scope offering consistency & accuracy
• Local culture expertise offering pro-activity, quality & insight
Content aggregation for all media: print, broadcast, digital, social & analyst reports
• Daily news summaries/content push continuously updated and translated into English
• Accurate media analysis by business group, market segment, country, initiative, competitor
• Ability to connect PR/AR with business outcomes
• Digital platform for integration

Expertise and experience in large global programs:
• Working with many global, highly "matrixed" organizations
• Various measurement programs
• Proven methods and technologies for fast ramp-up
• Experienced staffing at all levels in all locations

Flexibility:
• Adjust programs by locale, campaign, event, etc.
• Instantaneous on-line access to up-to-date data and content
• Report frequency options
• Customized solutions
PRIME deliverables are the result of timely, high-quality, technology-enabled human-based coding, analysis and reporting.

Specialties include; media analysis, media monitoring, PR measurement and evaluation, Public Relations.

Our holistic, comprehensive and customized approach to communication research and consulting provides a competitive advantage in a rapidly changing media and communications environment.
1 | Excellence Approach
• highest methodological standards
• academic precision
• robust and innovative metrics
• real-world application
2 | Strategic analysis and consultancy
3 | Co-operation projects and true customer benefits