Principle Tasks:
This individual is responsible for helping to develop and manage the global public relations program. Specific responsibilities include:
- Develop and synchronize key messaging themes in coordination with the global and regional PR, IR and Marketing programs;
- Generate opportunities for and write all press releases; manage approval and sign-off processes; manage translation where necessary;
- Publish press releases, including management of wire services, distribution to local and regional media and analysts;
- Draft bylined articles and secure suitable placements;
- Update media tracker with all relevant content and promote accordingly
- Proactively manage trade media relationships as key regional interface;
- Engage in social media program on behalf of the company in-region and in coordination with Director of Corporate Communications & Online Strategies
- Create media alerts for speaking slots at key regional industry trade shows, conferences, exhibitions and forums;
- Attend and represent ADVA Optical Networking at industry trade shows, including booking interviews with industry media;
- Maintain up-to-date regional media databases;
- Develop stories for internal communication and ensure internal online platforms remain current;
- Perform competitive benchmarking and develop structured action plans that ensure we continue to be seen a thought leader;
- Proof read a wide range of documents ensuring all writing conforms to house style
- Ensure company website and other online platforms are up-to-date and feature all the latest news;
- Help to implement the regular maintenance and development of all ADVA online communications tools, including Internet, Intranet, e-forms and other areas where required
- Uphold and maintain ADVA corporate brand identity and quality requirements with regard to online communications tools, performing periodic reviews for accuracy and timeliness
- Serve as a resource to the entire regional team to ensure consistency, accuracy and timeliness of information
Qualifications:
- University degree in business, communications, journalism or similar field from a leading U.S. or European university
- Excellent ability to communicate verbally and in writing
- Strong writer capable of working across a diverse range of technology topics
- Genuine understanding of social media and experience of running multiple online campaigns
- Highly developed organizational and project management skills
- Excellent proof reader
- In-depth knowledge of Associated Press style
- Strong attention to detail and drive for consistency
- Experience with technology and/or telecommunications field(s)
- Extensive working knowledge and experience with all Microsoft software applications, in particular Word, PowerPoint and Excel
- Willing to travel to Europe and/or within U.S.
- German-language skills an advantage
Personal characteristics:
- Well-rounded, a "self-starter" and highly motivated
- Positive, friendly, outgoing and confident personality
- Enjoys communicating and building relationships
- Genuine thirst for social media and online tools
- Passion for writing
- Strong interpersonal skills
- Committed team player
- Able to grasp complex issues quickly
- Energetic and resourceful team player
- International outlook
- Proactive worker with an attitude of continual learning
- Pragmatic and professional by nature with a strong ability to establish and meet deadlines
- Reputation as a “producer” with a creative mind to develop concepts and bring them to completion
Experience:
- Extensive previous experience in a media, analyst, communications or public relations position with a business-to-business focus required.
- Previous experience in an international environment or foreign country preferred, with high-tech industry experience important