The ideal candidate has a passion for both PR and the home space and can gracefully leverage our accomplishments as well as our catalog to help us solidify our place as a dominant brand in the marketplace. This is an in-house role based out of our London office with high growth potential.
Responsibilities:
- Project oversight of public relations outreach and consumer awareness in the UK
- Focused on accelerating product placement in the lifestyle media
- Develop targeted pitches and campaigns to secure consistent opportunities in print, broadcast and online outlets
- Proactive and reactive follow-up to media opportunities
- Collaborate with corporate PR team; localize campaigns and programs
- Capture metrics for goals and effectiveness of all programs and issue weekly reports
- Serve as external brand ambassador guiding brand positioning in the press
- Contribute written content to internal and external communications (press releases, print collateral, speeches, media training, etc)
- Build and strengthen media relations with UK based home, business and tech press
- Respond and mitigate negative press if needed; and act as a company spokesperson in the UK as needed
- Some travel involved
Qualifications:
- 3-6 years of experience in media relations
- Basic knowledge of SEO principles and strong understanding of the digital media landscape
- Demonstrates proven results pitching the media and securing coverage in lifestyle, business and trade outlets
- Experience crafting creative campaigns to secure lifestyle media interest
- Experience with product placement is a must
- Know how to craft timely media pitches and angles based upon trends and breaking news
- An interest in home décor and design
- Strong knowledge of the UK media world
- Independent worker
- Self-starter
- Ability to problem solve
- Creative thinker
- Solid writing skills are essential
** Please note this role is based out of our London office. Wayfair is unable to provide assistance for applicants requiring sponsorship.
About Wayfair:
Wayfair is the largest online-only retailer of home furnishings and house wares in the United States. We’re looking for the brightest, sharpest, most creative minds in every field to help. Are you one? If you like transparency, friendliness, a relaxed but results-driven work environment filled with like-minded top-tier talent, Wayfair would like to hear from you. We own and operate Wayfair, AllModern, and Joss & Main. We are on target for over $600 million in revenue and currently employ over 800 employees in offices located in Boston, Utah, Kentucky, the U.K, Germany, Ireland and Australia. Wayfair was founded in 2002 and is privately held and profitable. We offer competitive salaries, comprehensive benefits, pre-IPO equity, a long-term and sustainable, next-generation, e-commerce business model as well as surprising and generous perks designed to attract and retain the brightest people who are incredibly excited about what they do. Wayfair is an Equal Employment Opportunity (EEO) employer. Come join us at
http://www.wayfair.com/careers.
Wayfair does not accept unsolicited candidate referrals or resumes / CVs from third-party vendors, including recruitment agencies. Wayfair will not be responsible or liable for any fees or costs associated with such unsolicited submissions.
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