B2B PR Account Director

Dubai – United Arab Emirates
Competitive plus benefits
28 Jan 2013
28 Feb 2013
Caroline Jackson
Account Director
Full Time
Permanent

Want to work for some of the biggest B2B brands in the world?  Fifth Ring is looking for an experienced B2B PR account director to lead a talented team, primarily acting as the main contact for the agency’s top B2B PR clients in the oil & gas, energy, construction, education, and exhibitions industries.

You will bring senior expertise to this challenging and diverse role.  You will be responsible for the strategic direction of accounts and lead across a diverse portfolio of client campaigns ensuring the delivery of effective, measureable results.

Key Responsibilities:

  • To provide client counsel and deliver PR and social media activities according to agreed plans across a wide portfolio of clients, always striving to exceed client expectations
  • To manage key deliverables; ensuring they are timely, within budget and to the clients’ satisfaction
  • Budgeting and revenue projections
  • Segmentation and message audience experience
  • Planning relevant media campaigns
  • Ensure staff ownership and responsibility for projects for all members of the team
  • Maintain strategic overview of account, and proactively advise client on new issues/external environment and contribute to strategic planning meetings with client
  • Instigate brainstorms to develop the strategic, creative direction of accounts
  • To take full responsibility for the development of the unit and all new business proposals
  • Lead and motivate team to fulfil their potential and assume responsibility appropriate to their position
  • To mentor and support junior team members with their learning and development
  • Developing and demonstrating a strong knowledge of industry business trends, best practices and agency policy

Desired Skills & Experience

Essential Criteria

  • English language – fluent written and spoken with strong emphasis on spelling and grammar
  • Minimum of 5+ years’ experience in public relations, including within an agency environment
  • Demonstrated knowledge of  B2B PR experience
  • Knowledge of the Middle Eastern market, ideally with previous experience of the regional industry
  • Solid understanding and passion for strategy, planning & creativity
  • Proven writing skills, including experience in preparing proposals, features, press releases and Q&A’s
  • Well networked and with strong industry knowledge of PR and social media
  • Ability to travel as required

Desirable Criteria

  • Demonstrated knowledge of  the oil & gas industry from previous experience

Personal Skills:

  • Proactive, confident and professional attitude
  • Adaptability and flexibility
  • Ability to work under pressure and to tight deadlines
  • Team player with strong leadership across a range of different cultures and abilities
  • Responsible and accountable
  • A solution-orientated strategic thinker
  • Positive influencing skills
  • Have a proven track record in a similar role
  • Client likability and trust
  • Strong attention to detail
  • Ownership of responsibilities
  • Positive influencing skills, to get the best results for the team and the client
  • Emotional intelligence

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