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My client is a global mass media company with interests primarily in cinema and cable television. Sitting within the top 5 leading media conglomerates, this role is extremely exciting for an eager, hungry, talented and connected PR Manager/TV Publicist!
The role is specifically to work on one channel, which has some really exciting new shows launching in the next month to get you started! The Marketing and Communications department is responsible for all forms of channel communications. It is a busy and streamlined department which is fully integrated across all of the comms channels to ensure this channel remains the number one *bleep* channel in the UK! ;-)
Press and PR manage the public awareness and reputation of this channel through a wide variety of media and channels (such as newspapers, magazines, TV, radio, websites, blogs, etc.). Their aim is to make this channel a destination channel by raising awareness and educating their audiences (both consumer and commercial) about the channel, their programmes and the great work they do both off and on air.
Reporting to the Communications Director, the main focus of the role is to devise and execute integrated consumer programme publicity campaigns, aiming to generate high-impact, targeted news and features to drive viewership to the channel.
The PR Manager will be supported by their PR agency on designated consumer publicity projects. You will be responsible for managing the day to day relationship with the agency ensuring they are fully briefed, as well as monitoring results.
This position will also work with the Communications Director to support corporate, trade and internal communications initiatives as required. In addition, regular contact will be necessary across departments and with the Corporate Communications team.
You will have contacts with TV writers, TV reviewers, show biz desks and feature writer alike. Contacts are the key for this role as well as a great communicator and drive! You will not be from film (theatrical or HE), personal publicity or live entertainment events for example, sorry! You could come from a PR agency that specialise in TV clients or from another broadcaster.
Get in touch for interviews next week!