Consumer Press Officer
Are you keen to get a B2B brand into the consumer media? Are you a friendly expert? Do you like a challenge? Then we’re looking for you to join our team!
Denplan is the UK’s leading dental payment plan provider and a Times Top 100 Company to work for. We have over 350 employees looking after our approximately 1.7 million patients and 6,500 member dentists. Denplan is currently looking for a Consumer Press Officer on a 6 month Fixed term contract to cover Maternity leave ready to start early January 2014.
Within the role you’ll have the exciting challenge to find and deliver consumer messages to the media. You’ll be implementing the consumer PR plan and will be responsible for communicating relevant Denplan messages, company values and products/services to the national and regional consumer focused media.
The Consumer Press Officer role incorporates press activity across the board including – building and maintaining relationships with key influencers across the industry, dealing with journalist enquiries (mainly proactively, but occasionally reactively), managing PR agency relationships, media measurement and evaluation, managing campaigns, organisation of press events, as well as liaison with member patients, sponsored business partners, internal and field based staff and internal press office administration. This role is also responsible for managing the consumer facing sponsorships (e.g. with British Dental Health Foundation), as well as coordinating ad-hoc consumer facing marketing material. Furthermore, you’ll also be inputting into consumer-facing social media, with a view to build awareness and brand loyalty.
Please note this is a full time role which may include occasional evening and weekend work.