PR and Marketing Manager
Job Title: PR and MARKETING MANAGER
Location: Either at NFM's Exeter HQ or home based
Reports to: NFM Chief Executive
Salary: £24,000 - £28,000p.a. Pro-rata for 3-4 days per week. One year fixed term contract
BACKGROUND TO THE POST
Relationships break down, people separate and divorce. It hurts. Children, relationships, finances & futures are adversely affected. The entrenched legal culture surrounding separation and divorce means the vast majority of people turn first to solicitors then to the courts to manage their way through this personal and emotional life event.
NFM Family mediation is a professional quality assured, cost-effective, nationally accessible, conflict resolution service. It supports couples to explore, negotiate, agree and manage their own solutions far beyond separation and divorce. Evidenced delivery of outcomes is impressive - it helps safeguard relationships, prosperity, and better futures. Yet, our research evidences alarmingly low levels of public awareness of family mediation. This is reflected across statutory, business and the 3rd Sectors.
The post-holder will develop and implement a PR and marketing strategy that will underpin and drive transformational change from current consciousness where legal redress is commonly the first choice for those separating or divorcing, to one where family mediation is the preferred first option.
JOB SUMMARY AND PURPOSE
The PR and Marketing Manager will lead the overall development of a strategy to increase awareness of, referral to, and engagement in family mediation. They will lead and deliver an effective media awareness campaign to ensure family mediation’s key messages and benefits are heard and embraced by the public and well-profiled in the media. They will contribute to advocacy, working with policy makers and commissioners, therefore increasing support and referrals from potential new partners. They will also work with our Director of Services and IT Manager to develop effective internal communications between NFM and our member services and create a cohesive corporate brand with capacity for further growth.
Strategic, management and delivery duties and responsibilities will be carried out in compliance with NFM’s legislative policies, guidelines and structure.
1. PR AND MARKETING STRATEGY
To develop and implement a dynamic external PR campaign to increase awareness of NFM at national, regional and local levels, utilising input from the SMT.
Liaising with printed and online publications to gain press attention.
Writing press releases.
Communicating with all press contacts to maintain relationships and develop new connections and to manage incoming press enquiries and deliver a fast, effective media response service, including crisis management when required.
To act as an organizational spokesperson, supporting the Chief Executive in this function as required.
To assist with the development and dissemination of contemporary, creative and accessible information materials and literature to target audiences, including service users, members and partners.
To identify and co-ordinate events - our own, or our participation in others’ – to promote NFM’s services to priority audiences. .
To develop NFM’s presence on social media and the web in order to achieve the optimum profile with appropriate content and appeal for the public, for NFM and its Member Services.
To develop an online strategy exploiting social and electronic media as new ways to reach target audiences of NFM’s services.
2. STRATEGIC DEVELOPMENT AND MANAGEMENT
To contribute as an active member of the Senior Management Team. (SMT)
Work closely with the senior management team on the creation, development and implementation of a marketing plan to ensure the involvement of Member Services.
Ensure marketing activities, resources and materials are keenly aligned and cost-effective.
Develop methods to monitor and report on performance with the SMT.
3. CONTRIBUTION TO POLICY, ADVOCACY AND FUNDRAISING
To contribute to a policy and advocacy strategy to effectively influence government policy.
To contribute to strategic and quick-win funding opportunities, working closely with NFM SMT
To undertake training and development relevant to the job as identified within supervisions, annual appraisals and personal training plans
To comply with all NFM policies including Equality and Health and Safety
To be flexible with working hours and in responding to the organisation’s changing needs.
This is a challenging and varied position, but will give the right candidate the opportunity to play a pivotal role in changing the way the public perceive and access family mediation.
The ideal candidate will have a minimum of 2-3 years’ experience, currently working at coordinator/officer level and ready to take the next step in their career. Knowledge of the not-for-profit sector and/or family law and a good contact list for relevant press is essential.
As we are a small organisation, a positive, can-do attitude, good organizational skills and the ability to work well as part of a team as well as independently is key.
PERSON SPECIFICATION – MARKETING & COMMUNICATIONS MANAGER
EVIDENCED EXPERIENCE OF
- Previous PR/media experience,
- Demonstrable experience of developing communication strategies to reach different audiences
- Experience of working in a member-based organization would be an advantage
- Formal qualification in public relations or marketing would be an advantage
- Excellent verbal and written communication skills and a proven track record of producing materials to publication standard
- Good analytical skills and the ability to understand and identify key issues
- Ability to network effectively with media contacts and develop relationships
- Proven understanding of audience segmentation and targeting techniques
- Understanding of the essential elements of online communication and the use of social media
- Understanding of the design and production process of marketing/publicity or information materials
- An understanding of performance monitoring, budgeting and reporting against targets
- Understanding of policy and government structures would be an advantage
- Ability to engage people
- Outstanding communication skills – both verbal and oral
- Empathy around relationship breakdown
- Awareness/understanding of the role and value of the 3rd Sector
- Persistence, resilience, resourcefulness
- Creativity and originality
The post holder will: be flexible in response to needs and deadlines; organized, reliable and trustworthy; committed to highly professional working standards; supportive of the NFM Team; able to drive their own performance and delivery.
NFM offers, in return, a dynamic and exciting opportunity to shape the future of family mediation.
Application by C.V. to firstname.lastname@example.org. Please include a short statement of no more than 300 words detailing how your experience would make you ideally suited to fulfill this role.
4 Barnfield Hill
Closing date for applications: 5pm, Thursday 9th January 2014. Interviews will be held in London week commencing Monday 20th January 2014.