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Senior Account Director - Corporate Digital working across brands - London - upto £55,000 + Bens

Central LondonUpto £55,000 + Benefits

Edelman has enjoyed a fantastic 2013 with award winning creative campaigns that include  Three Cannes Lion awards as well as being crowed the International Agency of the year at the PRCA awards.  Due to organic growth we are now looking for an Senior Account Director to work on corporate digital campaigns.

This Senior Account Director will possess the following

  • Social/digital expert who can advise both B2B and consumer-facing brands on corporate reputation issues
  • Someone who can bring together generalist corporate reputation counsel with an expert understanding of how building and protecting a corporate reputation has changed (and continues to change) since advent of social/digital channels
  • A consultant who can advise senior clients and gain their trust and respect
  • Someone who can apply the best of Edelman digital and social expertise to corporate reputation challenges
  • A thinker and strategist that is also happy to ‘get their hands dirty’ and help implement/write plans/deliver campaigns
  • A consultant who is a team player who can inspire and educate colleagues

Responsibilities include:

Senior counsel – existing clients

  • Advising senior executives on the role, benefits and applications of social media
  • Identifying suitable digital platforms to support existing campaigns/activity
  • Advising on role and purpose of social within corporate reputation campaigns
  • Designing strategies to maximise the value of social channels and target influencer audiences
  • Clearly communicate the role digital plays in enhancing reputation (particularly for non-consumer facing brands)

Team

  • Developing the corporate social offering and defining the services we can offer clients
  • Training and equipping the corporate team to better understand digital channels so that digital strategies and tactics can be better integrated into campaigns

New Business

  • Developing and refining the Edelman “point of view” about the role of social within a corporate reputation strategy
  • Maintaining a knowledge bank of best-in-class case studies, relevant data and proof points and designing methodologies
  • Supporting the new business process in the UK and across the Edelman network
  • Marketing the Edelman Corporate and Financial offer

 

 

Due to organic growth Edelman has a variety of opportunities so please see our updated vacancy list on http://www.edelman.co.uk/careers/ or forward your CV in complete confidence to the in-house recruitment team

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