Global Brand Communications Director
~~My client, a FTSE 100 company, is seeking a Global Brand Communications Director. The role is accountable for developing and driving the global PR/communications strategy for designated therapy areas and brands in the pharmaceutical sector across 17 key market regions.
The main responsibilities of the job revolve around promoting and enhancing the reputation of the company’s brands by leading the development and delivery of robust yet innovative external and internal global PR/communications strategies and platforms to drive commercial success. You must have the ability to drive an integrated approach to communications activities through effective collaboration with the brand/therapy area teams.
The role also involves developing message platforms and strategies to maximise key brand milestones.
On a general level you will also protect and maintain the reputation of the brands and the business by leading the delivery and implementation of the company’s approach to brand issues management and preparedness, including leading the development of mitigation plans, scenarios planning, and issues tracking.
On a day to day basis you will provide senior public relations/communications counsel to designated brand leaders to ensure robust corporate, environmental and industry priorities and insights are considered in planning and strategy discussions. You will also lead brand PR communications alignment and interaction with key internal stakeholders.
Your remit will also cover leading the development of global press releases (and related materials) and brand communication materials as required. In additions to the external facing elements of the role you will also develop and implement internal communications programmes for designated brands that contribute to employee engagement and brand awareness. This includes engagement with 17 markets/regions to ensure effective implementation of the global PR strategy and plan.
Knowledge of the global pharmaceutical market is a must as is substantial experience of healthcare communications/PR, including both national and global experience. You will also need a substantial understanding and significant experience of leading issues management across brands. Understanding and experience of digital and social media would be an advantage.