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PR Officer

Wilmslow, Cheshire£25-£30k plus excellent bonus

Love getting on the phone? Great - We're looking for an experienced PR professional who doesn't hide behind mail-outs but is ready to pick up the phone at any moment to make the difference in securing brand exposure.

This is an excellent opportunity to further your career within a leading law firm at the cutting edge of new consumer legal services.

Working as part of the Marketing and Communications Team your responsibilities will be:

  • To define and implement a PR strategy for the business
  • To develop our brand positioning through considered, smart, natural PR and content placement
  • To secure regular media exposure across a range of platforms (online, print, broadcast) locally, nationally and specialist media.
  • To be the point of contact for media enquiries
  • To create high quality and engaging copy for news stories, case studies, and press releases.
  • To contribute to the overall direct marketing strategy by working in tandem with our Social Media Manager, SEO, PPC and customer care teams.

Attributes

  • A proven track record in managing a PR strategy for a brand (preferably in-house)
  • A good understanding of current SEO best practices, and how they impact on your day to day PR activities.
  • Excellent verbal skills
  • Excellent written skills, being able to craft excellent, engaging copy sometimes to tight deadlines.
  • Ability to influence the media agenda and to position the organisation as a thought leader and influencer in its priority sectors.
  • A creative and considered approach.
  • Experience of working to tight deadlines and responding quickly and efficiently to media enquiries.
  • Able to have robust and resilient conversations with journalists.
  • Ability to identify and develop a news story within complex or creative ideas.
  • Excellent attention to detail.
  • Outgoing and self-disciplined individual.
13 February 2014
07 March 2014
PR Officer
Full Time
Permanent
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