Senior Press Officer

London (Central), London (Greater)
competitive salary + bonus and excellent benefits
19 Sep 2016
19 Oct 2016
Full Time
Contract Type

Main functions of job (Note: In addition, post holder may be required to carry out other duties as may reasonably be required)

Assist the Director of Media Relations in promoting and defending many of the world’s leading members of the financial services industry. Taking a leading role in fielding calls from journalists, developing press lines with policy colleagues and monitoring news coverage.  Act as a spokesperson for the BBA across all media outlets and helping showcase the knowledge and expertise of the BBA’s policy experts.

Work with the Director of Media Relations in developing and delivering proactive stories and campaigns that BBA’s aims of promoting growth, raising standards and helping customers.  Maintain and develop the organisations’ strategic grid which shapes press activity and events. Assist in drafting articles for mainstream papers, blogs and trade press.  Assist the Director of Media Relations in enhancing the BBA’s digital and social media content. Occasional speechwriting.

Management/Supervisory responsibilities

None but day to day supervision of press officer and digital content manager

Main duties


  • Develop proactive communications campaigns to promote the BBA and the banking industry in the media and with stakeholders
  • To assist with all media relations including: liaising with journalists, preparing press releases and press briefings
  • Act as a spokesperson for the BBA on all media outlets
  • Coordinate broadcast media bids for the Chief Executive and BBA Policy Directors
  • Work with the Director of Media Relations to identify positive stories and messages to be distributed to the media
  • Work with the BBA Policy Directors to identify and develop research that will help promote the BBA and its members
  • Provide an out of hours media service as part of a rota system
  • Lead writer of the BBA Brief, our daily banking news digest, 5 days a week
  • Maintain the BBA’s long term strategic grid and coordinate campaign activity accordingly
  • Build and manage relationships with finance, consumer and political journalists and publications
  • Assist in drafting articles for mainstream papers, blogs and trade press
  • Monitoring news and breaking stories  
  • Assist in developing and expanding the BBA’s social media offering
  • Develop and maintain a strong network of relationships with banking members in press departments, as well as press offices in other finance and business trade bodies and consumer groups

Education and Experience

Qualifications/education required:

  • Degree or equivalent

Experience required

  • Proven substantial experience of working in a busy media relations team (6-8 years minimum)
  • Proven substantial experience of working for a major national news organisation, a political party press office, a busy government department press office, a PR agency or a large corporate

  • Proven substantial experience of generating proactive media stories of strong interest with the media

Knowledge / skills required

  • Knowledge of:
  • Drafting media plans, press releases and QnAs
  • Media handling
  • Broadcast, print, regional and trade news organisations
  • Financial Services and business
  • Strategic communications
  • Devising and executing pro-active media coverage
  • Social media

Desired experience:

  • Knowledge of EU 27 and wider international media

Personal Attributes

  • Good communicator - excellent command of written and spoken English
  • Determined, enthusiastic and proactive ‘can do’ attitude
  • Rigorous attention to detail
  • Excellent time management skills and juggle multiple tasks simultaneously
  • Ability to get on with people at all levels and from all backgrounds
  • Ability to manage relationships with media and other stakeholders
  • Resilient and willing to go ‘above and beyond’ when required
  • Ability to hit deadlines and deliver to the highest standards first time
  • Outgoing and team spirited