IN-HOUSE Social Media Marketing Manager - Technical Audiences - Contract

Location
Reading, Berkshire
Salary
up to £35k pro rata
Posted
20 Apr 2017
Closes
20 May 2017
Ref
VC487
Discipline
Digital & Online
Hours
Full Time
Contract Type
Contract

This leading software company is now looking for a strong Social Media Marketing Manager who lives, eats and breathes technology to join their fast-paced and fun social media team for a full-time contract until 30th June (with the possibility of extension). 

Digital is driving new terms of engagement, so we are looking for someone who can connect and engage with IT professionals and Developers, who has strong technical knowledge and a genuine interest in IT, Cloud and how technology is shaping businesses of the future. 

Key Accountabilities

  • Developing social media plans and setting SMART social media objectives with goal setting and KPIs
  • Creating social content plans based for the three priority areas with the assets available (local and global) and identifying gaps for new social content 
  • Creating social editorial calendars and schedules and owning the Social Media activity calendar for our technical audiences (planning, ideation, execution & reporting)
  • Publishing and posting social content
  • Setting up tagging and reporting on campaigns e.g. tracking the generation of inbound traffic to gated content and sign ups, ensuring the end to end customer journey is tracked
  • Customer Journey mapping to deliver the best customer journey experience 
  • Attending key Intelligent Cloud campaign status meetings and sharing back with the business on the social media plans and progress 
  • Manage an active presence on social channels for technical audiences, including listening, posting & responding to our customers / users / prospects 
  • Create micro content, as well as suggest/plan key social campaign content
  • Attending key industry events and leading the social planning to extend the reach & impact beyond F2F
  • Ongoing social listening & outreach processes (e.g. identify & engage beyond our assets)

Experience & skills

  • Experience of working in the technology industry is a must have 
  • Currently maintain an active presence in online space across a variety of social media platforms (Facebook / Twitter / LinkedIN / YouTube / Pinterest)
  • Background & knowledge of Technical audiences inc. IT Professionals and Developers 
  • Knowledge and understanding of Cloud Services
  • Has demonstrated high level of collaboration across multiple stakeholder groups
  • Understand how to create brand appropriate voice (non-corporate) which can build authentic, relevant, interactive B2B relationships in social media
  • Excellent oral and written communication skills
  • Strong analytical skills
  • Energetic self-starter, with bias for action and ability to adapt to changing priorities. 
  • Experience with brand based marketing (ideally Brand Management or agency)
  • Commercial communication planning & execution
  • Preference will be given to candidates who:
  • Currently publish a personal blog or other form of digital content on consistent basis
  • Experience with relevant technology & reporting tools (e.g. Opal, Sprinklr, Web Trends)

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