Marketing Communications / PR Assistant

Our client is an award winning fintech company, providing data, tools and software for fund manager and other financial services firms.  They have offices in the UK, Europe and AsiaPac.  Their clients include life and pension, providers, asset manager, wrap platforms, financial portals and more.

The Role

The marketing communications assistant will provide support across the marketing team by assisting in the management  of the press office, as well as implementing internal and external client communications initiatives.

Reports to: Head of Marketing & Communications

Responsibilities

Press office

• Responsible for training of journalists on Analytics
• Provide day to day support with data queries and the provision of data, quotes and comments
• Evolve journalist research service to include regular, structured industry announcements
• Secure opportunities for commentary in key trade and national press
• Responsible for monitoring of coverage metrics and weekly/quarterly reporting of them against target
• Use reporting of metrics to suggest areas of focus i.e journalists or publications that need attention
• Pitch stories to journalists when necessary and brief spokespeople for journalist conversations

Client communications

• Embed the Institutional client proposition through the regular creation of thought leadership articles and ownership of the blog
• Support the Institutional Product Marketing manager in the delivery of events/breakfast briefings to showcase the Institutional Proposition and drive new business.
• Actively push campaign messages, thought leadership and overall proposition through social media and targeted email campaigns