Is the media industry harder to get into, or more competitive with higher expectations?

The media industry is a vast machine operating worldwide, offering services to millions of consumers a day. It’s not surprising the popularity of media as a career has grown considerably. As an undergraduate studying journalism, I’m often asked what I’d do after my studies, as well as if it’s really worth the unappealing debt.

Every time I’m asked, my response changes.

Throughout education, I knew I wanted a career within the media Industry. Studying media since school, it was my inevitable choice. There are endless possibilities of areas to work in, and often the ability to change career direction.

However, whenever I mention my degree subject, I’m immediately doubted. An industry that’s often considered ever-changing and declining, facing cuts and serious struggles in various areas; it’s assumed it’s a waste of my time and money.

But, there is hope.

The ‘digital revolution’ may have brought newspapers to their knees, but it’s revolutionised media. New places offering news and opinion, together with blogs venting reviews, leave thousands of websites screaming for good writers and content. It’s all beginning to move with the times and meet popular demand.

Other platforms are also broadening, and so are graduates abilities. Universities have spotted the change within media, and it’s being channelled through University degrees. Students are learning new ways that the media can co-operate with the web and technology, yet make money creating a new wave of digital friendly media graduates.

However, competition is high between graduates to join the new generation of media and with many having bundles of work experience under their belt, as well as a good grade, it’s become tougher to stand out.

With more competition, the standards and expectations have risen significantly among prospect employees and companies.

Employers are keen to find someone with vital knowledge and extensive experience, and to top it off, multiple skills. With the industry changing to fit new customer demand, employers are beginning to get picky.

Can you blame them?



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