All Careers Advice

  • Colin Byrne, CEO of Weber Shandwick, tells Jonathan Tilley how he got to the top.
  • John Fallon's feat in becoming the first PR man to run a FTSE 100 firm is an inspiration to all young pretenders.
  • PR Media today is becoming ever more complex, interconnected via different platforms and moving at a quick pace. The demand for quality content is high and it is what PR professionals should be striving to achieve all the time.

  • The days before an interview can be restless and preparation is a must. These tips are not conventional but they really do help.
  • When you are job hunting it is important to stay up to date with industry news and events which can be tricky whilst juggling applications, CV’s covering letters, interviews and of course your current job.
  • PR roles have changed a lot over the last few years if you compare job descriptions over that time. This is down to the introduction of digital products taking off such as Twitter and Face book.
  • It appears to be the norm these days that people who work in the PR industry have a degree, but is it really necessary?
  • PR agencies require people to be flexible with their writing styles, creative ideas and strategies.
  • A PR job is becoming more reliant on employees having knowledge of web design, video production, social media and photography.
  • For PR students this is a really exciting time and the advances of technology and the industry mean there are lots of great ways for you to put your stamp on a great career.
  • As public relations is such a vital function for an organisation, you will find that PR practitioners work across a wide range of industries. In addition, there is a distinction between working in-house for a company or as part of a consultancy.

  • Some questions to ask yourself when considering PR as a career…

  • CIPR.co.uk, the official website of the CIPR has a wide range of advice for those looking to start or grow their career in PR.

  • The PR industry is one of the fastest-growing and most dynamic in the marketing and media world. Here we give you a beginner's guide to the business of PR, what it does and how it works.

  • Rapport is the connection between two people; the spoken and unspoken words that say ‘we are on the same page’. In an interview situation you can employ numerous techniques to maximize the rapport between yourself and your interviewer.
  • PR Week Jobs has a variety of freelance jobs advertised from some of the leading employers in the PR Industry

  • Looking to develop or begin your career in Public Relations. PRWeek can help.
  • A Curriculum Vitae is a self-marketing tool and getting an interview can depend on how good your CV is. You will need to consider what to include, how much detail is needed and how to make your CV stand out from all the others.
  • The main aim of a covering letter is to encourage recruiters to read your CV. However, it needs to do a lot more than say, 'here is my CV!'. In short, it is the biggest chance you have to sell yourself.