Sky is a valued part of everyday life in over 10 million homes. We entertain, excite and inspire customers with a great choice of high quality television in high definition. We make technology simple and put viewers in control. We connect people to each other and to the world with our broadband and phone services.

Because we never forget that Sky is a choice, we put customers first and work hard to earn their trust. We make our products affordable so millions can join in. And we back it all up with a commitment to exceptional customer service.

Take Sky Sports Formula 1 HD as an example - our new and exclusive channel dedicated to showing every race live in HD. It’s typical of our restless desire to create excitement and choice for our customers.

Seeing the bigger picture is part and parcel of the way we do business. That’s why we’re committed to doing the right thing and playing our part in the communities where we live and work.

Our people are critical to our success. The 16,500 brilliant people working for us make Sky what it is today and what it will be tomorrow. Our ability to meet the needs of customers, take on new challenges and achieve our goals will depend on the capability within our organisation. So our aim is to build the best possible team and give them what they need to succeed.

We want Sky to be a great place to work; somewhere where people can be their best. That means encouraging talented people to join us and helping them to realise their potential. It means fostering a culture of opportunity that motivates people to aim high, and giving them all the support and tools they need to reach their goals.

We’re always looking for ways to improve. That spirit has made us what we are today, and it will drive us to become what we want to be tomorrow.

We believe in better.