European and New Markets PR Director

London, W4 5XR
24 Oct 2012
24 Nov 2012
Full Time
Contract Type

European and New Markets PR Director



The European and New Markets PR Director leads all aspects of external PR across Genworth’s European platform, reporting to the Vice President, PR and Government Relations.  The PR Director will lead the communication of the LifeStyle Protection and Mortgage Insurance strategy externally to the media, to the wider banking and insurance industry, to clients and other audiences.  The PR Director will also support Genworth’s Lifestyle Protection Insurance business in its expansion into Latin America and China. 

Specifically, this role will be responsible for the following:

-Developing and implementing PR plans for 14 countries in Europe, as well as in 5 countries in Latin America and Asia/China as those markets develop

- Supporting the regions (Northern Europe, Southern Europe, Latin America and Asia) in their PR activity, ensuring that PR plans are contributing to growth

-Managing the relationship and driving the performance of external PR agencies in Europe, Latin America and China

-Building relationships with media and facilitating interactions with media for the Senior Leadership Team, regional and country managers

-Co-ordinating and managing media engagement with the national and trade media across our markets

- Providing compelling and innovative content for news stories, thinking strategically and creatively about news angles

- Working with the brand, marketing and Government Relations teams to develop and deliver key messages around our value proposition to our clients and partners

- Working with the brand, marketing and Government Relations teams to develop and implement thought leadership programmes which set Genworth apart

- Helping develop and deliver key messages to external stakeholders which assist in influencing the views of Genworth’s clients and partners

- Helping put in place effective media monitoring systems

- Drafting news releases which deliver media coverage

- Advising on reputational and crisis management

- Engaging effectively with our US HQ to ensure consistency of global message

-Responsible for measurement and reporting of PR outputs and outcomes



- Experience developing and implementing PR programmes across multiple jurisdictions

-Considerable media relations experience in Europe

- Track record of securing media coverage

- Experience building and delivering thought leadership programmes

- Experience in reputation management and crisis management

- Experience developing and implementing PR programmes

-Ability to operate at a senior level within the organisation

-Multi- channel experience (offline and online)

-Copywriting and speechwriting


-Additional European languages

-Prior financial industry experience (insurance)

-Understanding of qualitative and quantitative research techniques

- Media engagement in Latin America and Asia


Genworth is a leading global financial security company that helps more than 15 million customers a year with retirement, investment, mortgage and lifestyle protection.  With our European headquarters in London, we operate in over 20 countries in Europe and 25 countries worldwide. 

Our lifestyle protection products are designed to help people throughout their lives, whatever happens.  They include

• Life Protection Insurances, providing financial support on diagnosis of a major illness, accident or death;

• Living Expenses Insurance, which helps with the everyday costs of living, such as essential bills and financial commitments;

• Creditor Insurance, covering repayments on mortgages, credit cards and finance agreements due to involuntary unemployment, sickness or disability;

• Commercial Insurance, which provides solutions for small and medium sized companies: and

• GAP insurance, which provides assistance with extra costs when a vehicle or equipment is damaged, stolen or written off.

Our European Mortgage Insurance business provides a product for lenders which involve transferring some of the risk of a high loan to value mortgage loan (where the borrower has a low deposit) to the insurance industry.  If a property is repossessed, Mortgage Insurance protects the lender if the value recovered through repossession is less than the loan.  It is, essentially, a private guarantee of the borrower, protecting the lender.