Account Manager, Brand

Competitive + benefits
04 Feb 2013
04 Mar 2013
Consumer, FMCG
Account Manager
Full Time
Contract Type

Main Purpose of Job: Manage and implement PR plans to meet clients’ needs. Act as a line manager to the team. Plan and ensure completion of performance and career reviews and action follow through.

 Key Accountabilites:

 PR Skills:

  • Create and develop documents for clients including facilitator documents, bio/fact sheets media materials and proposals. Contribute to strategic plans, proposals and issues documents to support client objectives
  • Develop and manage media relationships, utilising these contacts to sell in to key media targets.
  • Provide input and manage the implementation of new and existing campaigns, identify and plan PR events. Run and participate in creative brainstorms.
  • Support Account Directors and take ownership in driving media campaigns to help surpass the client’s expectations.
  • Think ahead, prepare for and anticipate issues and challenges to projects, highlighting critical consideration to the team leader.
  • Review teams work and provide constructive feedback on the quality of the work.  Take positive and timely action to address and re-align work to client objectives.
  • Continuously develop an understanding of Ketchum, Ketchum’s clients and their sectors, the media and the competitive environment.


    Client Service and Satisfaction:
  • Proactively strengthen the client relationship through day to day contact and added value activities. Participate in client meetings and updates on specific areas of responsibility.
  • Demonstrate a growing skill of client counsel and strategic input.
  • Conduct post campaign evaluation, highlighting strengths and identify opportunities to develop future campaigns and projects.
  • Identify areas of interest to client and proactively share information and suggestions


    Commercial and Financial Management:
  • Manage and take proactive steps to maximise client profitability through accurate budgeting and staff utilisation reporting.
  • Provide team with accurate forecasts for budget estimates and project work, bring to attention any under/over servicing, staffing issues.
  • Submit all timesheets in a punctual and accurate manner.
  • Explore opportunities to work on additional projects for existing clients and negotiate budgets for project work.
  • Negotiate with journalists, specialists and key opinion leaders on behalf of the client.
  • Manage and take proactive steps to update client budgets for campaigns and events.


    Teamwork and Team Leadership:
  • Develop line management skills - conducting performance reviews, objective setting and career and development planning as well as regular one to ones with all direct reports.
  • Regularly engage in dialogue with colleagues to ensure an accurate view and understanding of their workload, priorities, deadlines and overall well being
  • Maintain regular communication with junior team members ensuring the team operates in most effective and efficient way to meet client needs. Provide advice and constructive feedback on teams work.
  • Act as a coach and mentor to junior colleagues, creating a collaborative environment that encourages productive team relationships.
  • Conduct interviews for prospective candidates; use the recruitment process to enhance the reputation of Ketchum.


    Business Development:
  • Provide support and input for proposal and pitch documents.
  • Actively participate in new business pitch teams through all stages of the Ketchum Planning Process.
  • Proactively identify and grow opportunities for organic growth and new business with existing clients


    Administration and Reporting:
  • Prepare and delivery monthly budget reports and status reports
  • Provide support and guidance to juniors on the completion of all administration on the account.
  • Demonstrates and maintains up-to-date knowledge and capability in all main software packages including Microsoft Office.
  • Manage teams and business in compliance with all legal, financial, HR and other company policies and procedures.