Head of PR at a leading Luxury, Travel and Tourism Brand

23 Sep 2013
16 Oct 2013
Full Time
Contract Type

A high profile luxury, travel and tourism brand are seeking a director of marketing to join their growing team. They are one of the leading brands in their industry.

The role will involve:

  • Ensuring that PR activity is well integrated into broader marketing communications and that there is good collaboration achieved with the wider business.
  • Ensuring that there is regular evaluation of all communications activity and brand performance and that there is focus on continual improvement and best practice.
  • Ensuring that consumer and trade insights are at the core of planning and decision making
  • Exploiting rapidly emerging trends in media and consumer behaviour amongst our target audiences
  • Developing and owning monthly activity plans to deliver results across all sectors of the media and ensure on-going coverage

The ideal candidate will have:

  • Excellent PR skills built and developed as Head of PR in a travel or customer service business environment with a focus on digital channels
  • Strong agency management and some event planning experience
  • Ideally experience of working both in-house and within a PR agency handling proactive and reactive press office function
  • Innovative with a strong sense of creativity
  • Strong writing skills (speech writing and presentations)
  • Attention to detail and strong organizational skills
  • Ability to remain calm and non-confrontational regardless of the situation
  • Ability to build relationships, liaise and co-ordinate cross functionally across teams
  • Experience of a fast based environment and good sense of humour
  • Good presence – able to quickly gain the confidence of senior management
  • Matrix and multi-national organisation experience preferred
  • High media consumption and enjoyment of news
  • Demonstrated success in planning and implementing integrated PR campaigns with a proven impact on the bottom line

This is a fantastic opportunity, if you feel as though you are the right candidate for this role, please contact Rebecca Maxted with your CV at Rebecca.maxted@jflrecruit.com.