In House PR Director- luxury brand

£dependent on experience
11 Oct 2013
11 Nov 2013
Full Time
Contract Type

Senior In house position for luxury brand. This role gives the opportunity for a PR Professional to really build and take forward a brand into the forefront of design.

You will be working alongside the CEO of the company with a busy marketing team to relaunch the brand and hit the ground running on the development of the company. For this reason you need an exceptional entrepreneurial approach with an understanding of business strategy and development to take this brand to new heights.

Main duties & responsibilities

Manage all day-to-day press & journalist requests & any external PR projects
Define press release schedule & draft all materials required
Maintain contact database to maximise opportunities
Seek out and follow relevant bloggers and increase the number of back links coming to our site
Drive guest blogging strategy
Maintain & Manage Facebook, Twitter, Pinterest, Instagram & Tumblr
Focus on building appropriate new contacts
Maintain & manage our press archive, awards, wikipedia profile and PR related copy on-site
A real interest in the publishing industry, across print & online mediums
Maintain and drive innovation into our image library for press & partnerships
Co-ordination and direction of press/media type photoshoots wherever required (sometimes we have to take the photos ourselves, so a keen interest in photography would be ideal)
Specialist skills, technical knowledge & aptitude

The ability to build relationships at all professional levels, wherever you are.
A genuine love of copy-writing and reading.
Entrepreneurial and innovative by nature.
Passionate about e-commerce and the mission we strive for.
Proactive, self-starter who has the confidence to make decisions and act on them.
Ability to use data to influence their decisions and the wider team.

3 - 5 years’ experience in a relevant field.
Can demonstrate their material impact to revenues of previous projects.
The successful candidate could be from in-house or agency background but they must have relevant experience looking after ecommerce and/or retail accounts.
Cultural fit & personality

A results driven team with a strong team spirit. The client is after someone with a can-do attitude and willingness to muck-in to get the job done.
Try to always be inspirational to others, especially when there are new members of the team to nurture and guide.
Customer focused with an eye for detail.
Commercially savvy.
Willingness to go beyond the call of duty to get the job done.
Positive attitude whatever is thrown at us - we work too hard not to have fun.

Amazing central London location, salary negotiable dependent on experience and excellent team to work with,

If you are interested in this position please get in touch with your current CV, the salary you are looking for and your availability in terms of both notice period and interview availability.