PR Account Manager

negotiable depending on experience
15 Oct 2013
15 Nov 2013
Destination CMS - PR Account Manager
Account Manager
Full Time
Contract Type

The successful applicant will manage a small team responsible for a variety of clients, ensuring quality, consistent editorial coverage. The individual needs experience of both team management and PR success, with ability to creative coverage, through both ideas conception and execution. The PR manager will lead the strategic development of key accounts. Previous involvement in generating new business is preferable.


  • Develop and execute communications plans including strategy, goals and budget
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Co-ordinate all public relations activities
  • Direct social media team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases and blogs
  • Monitor, analyse and communicate PR results on a regular basis
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them


  • Experience in public relations in a similar role required
  • Proven track record designing and executing successful public relations campaigns at both a local and national level
  • Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Solid experience with social media including blogs, Facebook, Twitter, etc.