Account Manager – Consumer FMCG

Central London
18 Dec 2013
18 Jan 2014
Full Time
Contract Type

Our client is one of the UK’s leading specialist consumer PR agencies. They work with a variety of reputable consumer and trade clients, offering award-winning campaigns that combine both traditional and digital counsel. With centrally based offices in London, the agency offers a creative, energetic and encouraging environment for its 40+ members of staff. You will be joining a highly successful agency with a multitude of esteemed awards to it’s name, that has seen consistent growth year on year.

This is a fantastic opportunity for a professional who wants to deepen their complete communications experience and work on a significant issues-led & reactive consumer PR programme related to the tobacco industry. Additional clients sit within FMCG, premium homeware and loyalty scheme sectors embracing fully-integrated communications strategies that cover events & experiential, crisis management and social media initiatives.

The role requires:

  • PR agency experience working across consumer brands
  • Line management experience to provide structure and guidance to the junior team members.
  • Outstanding communication skills – ability to maintain key client relationships
  • Ability to integrate social/digital techniques with traditional PR tools
  • Knowledge of key social media platforms and experience of blogger outreach highly desirable
  • Knowledge of current affairs –trends, politics, sport, music and see relevance to PR activities
  • Good understanding of client’s competitors and key industry issues that may affect them
  • Understand all types of media and how they work (deadlines etc)
  • Generate newsworthy angles & hooks
  • Confident over the phone and quick thinking enough to adapt a story to a journalist’s interest
  • Able to confidently source and/or attend an event as well as media exploitation
  • Beginning to write new business proposals (and also for existing business)
  • Can set up and run brainstorms to generate ideas

You will be offered a competitive salary and exceptional additional benefits including private healthcare, a contributory pension and performance related bonuses.