Media Officer

£18000 - £24000 per annum + benefits
03 Feb 2014
03 Mar 2014
Sophie Palfreeman
Full Time
Contract Type
Our client is a leading leisure/travel business based in the centre of Leeds. The organisation has grown significantly over the last 12 months and they are now investing in their internal marketing and communications team. As part of this investment they are now looking for a Media Relations Officer to work within the media team to coordinate and implement a range of media campaigns and activities.

The role:

* Contribute to the development and the delivery of the organisations communications and marketing objectives, focusing in particular on developing the media profile of the business.
* Manage the organisations social media channels.
* Develop a media profile in prioritised projects and activities.
* Promote the organisation to national, regional, local, online and specialist media.
* Provide professional communications and media handling advice on risks, opportunities and high profile issues.
* Respond accurately and appropriately to reactive media enquiries.
* Anticipate the emerging news agenda and contribute to the development of a proactive plan.
* Provide clear and trusted briefing to media stakeholders.
* Maintain and manage an active network of relationships with key representatives of the national, regional, local, online and specialist media so as to facilitate favourable and accurate coverage of the organisations agenda , rebutting inaccuracies and negative stories to ensure delivery of strategic objectives.
* Plan and implement agreed media relations campaigns aimed at trade and/or media at national, regional and local levels, including organisation of events, news conferences and press visits.
* Contribute to the development of the organisations messaging and support marketing colleagues with copywriting assistance where required.

Person Specification

* Degree qualified with experience in media / public relations.
* Good knowledge of, and excellent relationships with national, Leeds regional and local media and relevant specialist media.
* Ability to influence the media agenda and to position the organisation as a thought leader and influencer in its priority sectors.
* A creative and considered approach.
* Experience of working to tight deadlines and responding quickly and efficiently to media enquiries.
* Able to have robust and resilient conversations with journalists.
* Ability to identify and develop a news story within complex or creative ideas.
* Excellent attention to detail.