Senior Media Officer

£35000 - £40000 per annum + benefits
03 Feb 2014
03 Mar 2014
Sophie Palfreeman
Full Time
Contract Type
Our client is a leading leisure/travel business based in the centre of Leeds. The organisation has grown significantly over the last 12 months and they are now investing significantly in their internal marketing and communications team. As part of this investment they are now looking for a Senior Media Relations Officer to develop and deliver a media strategy for the business to raise the brand profile and counter any issues that may arise.

The Role:

* Develop a media relations strategy that outlines the organisations approach across all forms of media including broadcast, online and social.
* Contribute to the development and the delivery of the organisations communications and marketing objectives, focusing in particular on developing the media profile of the business within target markets.
* Develop a media profile in prioritised projects and activities.
* Promote the organisation to national, regional, local, online and specialist media.
* Provide professional communications and media handling advice on risks, opportunities and high profile issues.
* Respond accurately and appropriately to reactive media enquiries.
* Anticipate the emerging news agenda and contribute to the development of a proactive plan.
* Provide clear and trusted briefing to media stakeholders.
* Produce high quality briefing materials, and occasionally present information to core stakeholders and industry influencers.
* Plan and implement agreed media relations campaigns aimed at trade and/or media at national, regional and local levels, including organisation of events, news conferences and press visits.

Person Specification:

* Degree qualified with experience in media / public relations.
* Good knowledge of, and excellent relationships with national, Leeds regional and local media and relevant specialist media.
* Experience of developing sound media relations strategies and understanding the role of media relations in realising corporate objectives.
* Ability to influence the media agenda and to position the organisation as a thought leader and influencer in its priority sectors.
* A creative and considered approach.
* Experience of working to tight deadlines and responding quickly and efficiently to media enquiries.
* Able to have robust and resilient conversations with journalists.
* Ability to identify and develop a news story within complex or creative ideas.
* Excellent attention to detail.