Head of Communications
Job Title: Head of Communications
Reporting to: Chief Executive
Responsible for: Communications & Marketing Team
Broad purpose of the post: To collaborate with the leadership teams and the wider organisation to craft an inspirational narrative for United Welsh, developing the communications and marketing strategy, monitoring its delivery and measuring its effectiveness. As brand guardian, to manage the way United Welsh presents itself to the outside world in order to enhance the profile and protect the reputation of the organisation.
Creating and maintaining a strong and clear position for United Welsh within the market place, collaborating with colleagues and teams to ensure that this is supported through delivery of clear and consistent communication in order to maintain our profile as a leading housing business and partner of choice.
Building strong internal and external relations in order to implement pro- active media programmes and marketing campaigns, researching and writing creative press releases, features and articles which seek to promote and add value to our service delivery and business development.
Providing specialist support for all internal and external communications activity across the organisation, including newsletters, bulletins and corporate literature, driving improvement and championing quality.
Leading the Communications team and collaborating with colleagues and teams across the business to promote, influence and manage the use of social media, web content and activity.
Building and managing the team budget to ensure that all of the communications and marketing activity is appropriately resourced, provides value for money and supports the agreed Corporate Strategy outcomes.
Working with the Senior Management team and Heads of Service to ensure that the communications and marketing strategy supports all parts of the business and aligns to our Corporate business objectives and to monitor and measure its effectiveness
Understanding the external influences that impact upon the business and developing and maintaining positive, productive and mutually beneficial relationships which ensure recognition for all associated stakeholder contributions which will maximise opportunities for business improvement and growth.
PERSON SPECIFICATION (For assessment/appointment purposes)
ROLE: Head of Communications
DATE: July 2014
KEY ESSENTIAL CRITERIA
- Managing a marketing and/or communications function in an organisation of a similar size and complexity.
- An astute understanding of operating within a politically influenced arena and the constraints placed upon this.
- Managing a high quality branding strategy.
- Managing key and high profile public events.
- Team working
- A practical understanding of working with and managing a budget
- Working across organisational boundaries and professional disciplines.
- Track record of advising partnerships to develop their marketing and communications capacity.
- A commitment to improve quality of service to the community, value for money and best practice.
- A demonstrable commitment to equality and diversity
- Competent and enthusiastic IT user with extensive knowledge of a range of digital and non-digital communication methods.
- Ability to compile reports in a variety of formats to meet the users’ needs.
Technical and Professional skills
- Strong and effective leadership skills and clear understanding of their application in a politically influenced setting.
- Excellent operational management skills, including policy, procedures and finance.
- Robust, confident with high degree of interpersonal skills
- Excellent understanding and ability to demonstrate good collaborative working.
- Able to unite with other departments and partners to consult on issues and promote United Welsh and to deliver its priorities.
- Good negotiator with excellent written and verbal communication skills.
- Able to demonstrate flexibility and integrity in approach to work and to be supportive of colleagues and employees.
- Appropriate professional qualification and/or relevant degree.
Those requirements within the essential criteria of the Person Specification will be used for shortlisting purposes. However, all of the criteria outlined in the Person Specification will be considered in the process of making an appointment.