Press Officer (Food/Retail)

Recruiter
Location
Hatfield, Hertfordshire
Salary
Competitive Salary
Posted
30 Oct 2017
Closes
30 Nov 2017
Ref
PR2017
Function
Press Officer
Hours
Full Time
Contract Type
Permanent

Ocado is the only supermarket built for the internet and in 2016 we continued to lead the world in online grocery. While our competitors are shrinking we continue to grow and last year we delivered a 14.8% rise in revenue to nearly 1.3 Billion; a 22% increase in profit and the strongest performance across the entire UK grocery industry as a whole.

In 2018 we will be bringing or press office in-house so we’re looking for a PR Executive to help manage the function and own the product PR strategy. This important role will focus on creating positive press coverage that will in turn drive brand awareness and commercial success. Our PR agency will be fully focused on delivering award winning brand campaigns so you’ll have the opportunity to get involved and develop in the role. As this job will be responsible for day to day media relations you must have excellent media contacts in the food and lifestyle media. The Press Officer will report into the PR Manager but will also build a strong network across the retail business.

Key responsibilities include:

  • Managing the day to day product placement strategy, proactively working with the Buying team to ensure Ocado’s extensive range is regularly featured across top tier traditional, online and social media
  • Responding to media opportunities and other incoming enquiries from journalists
  • Fulfilling product, image and information requests within strict deadlines
  • Building direct relationships with key journalists across target media and to ensure that we are the ‘go to’ retailer when they are planning their pages
  • Working with the insight team to uncover interesting trends and data that can be used to fuel the press office
  • Working with the Marketing and Social media team to exploit opportunities across all relevant marcomms channels
  • Working with suppliers to fulfil sample requests
  • Monitoring the news agenda and reporting back on hot topics and potential opportunities
  • Coverage logging and reporting 
  • Writing media materials including press releases, quotes and reactive statements
  • Maintaining press kit materials and online news room

Skills, Experience and Qualifications

Minimum:

  • At least two years media relations experience gained in a food/retail environment at a respected PR agency
  • Established contacts with food and lifestyle media (traditional and social)
  • Proven ability to write well and prepare information to a high standard
  • Experience of prioritising tasks and setting expectations with media and internal stakeholders
  • Able to demonstrate a knowledge of food trends and developments

Benefits

  • Pension
  • Life Assurance
  • Private Medical Insurance
  • Employee Assistance Programme
  • Income Protection
  • 23 days holiday, increasing to 25 with 3 years’ service

Equal Opportunity Employer

Ocado is an equal opportunities employer and as such makes every effort to ensure that all potential employers are treated fairly and equally, regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.

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