Strategic Campaigns Lead

My client is a digital network business with ambitious plans. They are looking for a Strategic Campaigns Lead to manage corporate and consumer communications for key projects throughout the year as well as reactive media on a daily basis. This is the senior PR lead in the business and will protect and promote reputation and communicate important change. It’s a complex landscape with multiple stakeholders and requires an understanding of the full mix of corporate communications and experience with regulatory issues.

Working with other corporate affairs functions you will be responsible for media relations, events, sponsorship, content creation and industry relations including crisis and issues management.

Key responsibilities:

• Leading the strategic management of all proactive and reactive media relations
• Develop National corporate communications campaigns
• Running a day-to-day national press office
• Building productive relationships with national media
• Leading the monitoring and management of crises and longer term issues 
• Acting as a senior media spokesperson as well as briefing and coaching spokespeople
• Management of the national PR team
• Providing strategic counsel to executives
• Management and direction of strategic external communications agency

Skills/Attributes:

• Experience and deep knowledge of corporate communications best practice
• Experience and evidence of successfully driving corporate media relations and stakeholder engagement within a listed company
• Evidence of strong relationships with key national media contacts
• Successful track record in effectively managing and influencing crisis and issues 
• Strong experience in mapping stakeholder audiences and developing successful engagement plans
• Strong written ability and experience developing corporate content for a range of owned and earned channels
• Strategic thinker with ability to contribute to key decisions and influence & advise others
• A holistic thinker with a cross functional approach

VMAGROUP is the leading international interim and permanent recruitment and executive search specialists for Marketing, Digital and Communications roles. Specialist practices cover internal communications, external communications, marketing, digital, financial services, investor relations and public affairs.

With a truly global reach, VMAGROUP has offices across the UK, Europe and Asia-Pacific. 

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