Imperial Brands

Communications Manager

Bristol (City Centre)
11 Oct 2018
11 Nov 2018
Full Time
Contract Type

About Us 

Imperial Brands is a FTSE Top 25 organisation and one of the world's leading tobacco companies with a global footprint spanning more than 160 countries around the world. Imperial are on a journey to create something better for the world’s smokers. We are leading the way with Next Generation Products with our brand Blu and we have some exciting times ahead with a clear purpose and focus to be a world leader in vaping technology.

The Role

Reporting to the Head of Corporate & Legal Affairs, the Communications Manager is responsible for defining, implementing and driving a high-quality internal and external communications strategy covering both next generation vaping products and tobacco. The primary focus is to give Imperial Tobacco UK a voice in the trade, regional and specialist vaping & tobacco press along with national media.

The Communications Manager must ensure consistency, accuracy, compliance and effectiveness of internal and external communications material. It is essential that the role holder should aim to maintain and enhance the brand and enhance the positive reputation of the business. To achieve this the role manages one direct report and external agency support.

The Communications Manager must be seen as a credible, factual and positive voice on issues affecting Imperial Tobacco UK and the industry. He/she must also take a proactive approach to external communication opportunities. In addition, the Head of Communications should build the internal reputation of the business by facilitating communication with our internal stakeholders and deliver our business & sustainability messages.

Key Accountabilities

The Communications Manager is responsible for defining & implementing the Imperial Tobacco UK’s communications strategy for vaping and tobacco products to include trade, regional & national media, trade specific events, legislation, corporate compliance & crisis management. The role also carries oversight for communications in the Irish market.

External Communications

  • To develop & maintain effective external relationships with editors, journalists and associations across regional & national media to position ITUK as a credible category leader and to protect and enhance the corporate reputation
  • Identify external communications opportunities
  • To develop and manage new relationships with key vaping media and stakeholders to support our next generation products agenda.
  • To assist and support the Market spokesperson and communicate key messages to the media, trade associations & other stakeholders on all Market & industry issues
  • Liaise with media sources to maximise exposure for ITUK, including timely preparation of press releases
  • Prepare editorial content for UK press
  • To support management and monitoring of Social Media
  • Oversee event arrangement and management, particularly for Vaping trade events
  • Management of external consultancy support for next generation products

Internal Communications

  • Produce, edit and manage distribution of strategic internal communications material in support of CLT agenda
  • Identify and assist the implementation of efficient cross-business communication processes at both Market and Cluster levels
  • To provide support and assist with communication in relation to Crisis/Risk Management duties

Skills & Experience

  • Proven experience of successfully handling regional & national media
  • Proven experience of external & internal communications within a corporate and commercial environment
  • Proven experience of working within all forms of communication including print, digital and social media
  • Experience of working within media relations with some formal media relations training strongly preferred
  • Experience and interest of working within the political agenda
  • Previous experience of planning, budgetary and strategy formulation around corporate communications
  • Experience of leading a team, coaching and developing others
  • A strong network of media and communications contacts
  • Knowledge of and interest in current and political affairs plus legislative and regulatory matters
  • Possess an understanding of lobbying and the workings of Government
  • The credibility and gravitas to influence strategically both internally and externally across all levels of seniority
  • Native Market speaker
  • Profound knowledge of English (both oral and written)
  • Personal resilience with the ability to adapt to the ever changing media and political landscape
  • The credibility and gravitas to influence strategically both internally and externally across all levels of seniority
  • University degree
  • Media/ PR training

What we offer

Imperial Tobacco offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).