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Marketing Analytics Manager

Employer
VMA GROUP
Location
Victoria, London
Salary
£50,000 - £60,000
Closing date
14 Feb 2019

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Job Details

Are you a Marketing Analytics professional looking for your next big opportunity? Our client needs an analytics superstar to help them make smarter decisions, by leading the analytics from their CRM system, websites and paid media campaigns across their 56 global sites.

The primary focus of the role will be to define and implement measurement strategies aligned with Marketing, Admissions and Communications (MAC) objectives; producing meaningful KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight.

By applying data mining techniques, conducting statistical analysis, and building high quality prediction systems, the Marketing Analytics Manager will play a fundamental role in taking our clients digital marketing efforts to the next level.

Reporting into the Group Head of Digital, there will be a number a key relationships to manager including Digital agencies (web, search, brand, social), CRM agency, Reporting vendors and a number of internal relationships too.

Key responsibilities include:

  • Provide appropriate leadership, coaching and best practice sharing to Digital direct reports, regional teams and the wider MAC team.
  • Lead, coach and develop the Data & Analytics team to deliver against targets and progress against personal development goals.
  • Contribute regularly to leadership team discussions about MAC projects and initiatives.
  • Act as a role-model within the company, providing timely appreciative and constructive feedback to peers and other key stakeholders.
  • Contribute to the wider business through sharing and application of best practice in communications.
  • Lead, drive and support business development opportunities.
  • Be an internal evangelist to promote big data and a data driven methodology across the business

Personal specifications:

  • Bachelor’s Degree.
  • 7+ years’ experience of hands on marketing analytics / business intelligence environment.
  • Exceptional Google Analytics experience; Google 360, Google Optimise 360 and Big Query; together with other software e.g. SiteCatalyst, Coremetrics etc.
  • Experience in process improvement and implementation.
  • Experience in measuring and analysing online marketing campaigns including: organic and paid search, email, affiliate, display and social.
  • Experience with data visualisation tools, such as Tableau.
  • High level of experience in data analysis techniques and advanced Excel.
  • Strong proficiency with Microsoft Word and PowerPoint for producing reports and presentations.
  • Good cross-cultural, interpersonal and communication skills to interact with diverse nationalities and cultures.
  • Excellent analytical skills – with the passion and drive to demonstrate and quantify success.
  • Results orientated with the ability to consistently map efforts against identified KPIs and ROI.
  • Excellent time management skills and flexibility in dealing with multi-functional tasks.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement.
  • Team management experience (agency / clientside).
  • Analytics data process (Database schema, ETL, automation).
  • CRO Program Management.
  • Good applied statistics skills, such as distributions, statistical testing, regression, etc.

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VMAGROUP is the leading international interim and permanent recruitment and executive search specialists for Marketing, Digital and Communications roles. Specialist practices cover internal communications, external communications, marketing, digital, financial services, investor relations and public affairs.

With a truly global reach, VMAGROUP has offices across the UK, Europe and Asia-Pacific.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

Company

VMA GROUP is the international executive search and recruitment specialist for communications, marketing, digital and change, operating across permanent, contract and interim markets.

With offices across the UK and Europe, VMA GROUP has a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions it recruits for.

For over 45 years, VMA GROUP’s team of recruitment professionals, which includes ex-industry specialists, has maintained long-term, successful relationships with an international network of clients. From innovative, independent start-ups, to large multinational corporations and not-for-profit organisations, VMA GROUP has helped build formidable teams across the world.

Company info
Website
Telephone
020 7436 4243
Location
10 Bloomsbury Way London, England
London
England
WC1A 2SL
United Kingdom

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