Publicity Assistant - GB

Purpose of the Role

The purpose of this role is to assist and support the PR team in the delivery and roll-out of a comprehensive and exciting PR programme in the GB market.

The role ranges from PR outreach (both traditional and digital) to working with the appointed PR agency on projects, to co-ordinating media visits to the island of Ireland alongside supporting the team on admin, finance and reporting duties.

Note: This role may involve some travel and work outside normal business hours.

Key Responsibilities and Accountabilities

• Assist with the delivery of a wide range of exciting publicity projects and campaigns in conjunction with the PR team and external PR agency.
• Assist in the development of content for press releases and e-zines for issue to our media database. 
• Co-ordinate media visits in collaboration with our sister agencies – Failte Ireland and Tourism Northern Ireland.
• Research and develop Itineraries for the media to drive regional growth and season extension.
• Work collaboratively with the Brand Partnership team to add PR support to air and sea carrier campaigns.
• Responsible for maintaining accurate records of all media visits, corresponding and general coverage on the internal Publicity Analysis Tool (PAT) and pulling relevant reports when requested.
• Provide regular updates of coverage delivered to PR Manager for KPI reports.
• Co-ordinate presentations showcasing all GB publicity activity and corresponding results for internal and external stakeholders.
• Update new content on Tourism Ireland’s GB media room and highlight via Twitter from the GB Media account.
• Assist in the development of influencer & blogger contacts for Social Energiser campaigns.
• Support photography and information requests from media.
• Assist with budget management and adhere to all financial company policy and procedures.
• Be available to support events, shows and familiarisation trips as arranged by the Publicity team and wider GB team, which may fall outside normal work hours.
• Scan and report on competitors’ activity to monitor key press and media activity.
• Ensure adherence in your area of responsibility to the company’s GDPR compliance policies and procedures.
• Such other duties as the company may from time-to-time reasonably require.

For further information and to download the application supporting document and role profile, please click "Apply".

Screening is by CV along with the attached application supporting document.

CLOSING DATE for receipt of applications is 12:00 (GMT) on Tuesday, 23^rd April 2019.

Late applications will not be accepted.