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Consumer PR Officer

Employer
Smart Energy GB
Location
London (Central), London (Greater)
Salary
£Competitive
Closing date
21 Apr 2019

Job Details

Purpose of the job

Smart meters are on trial: one of the biggest technological and infrastructural investments of our time is inevitably attracting enormous media scrutiny and public debate. Your job is to play a key role in the creation of content and its leverage to secure significant media coverage of seriously compelling and positive smart meter stories.

Reporting to a Consumer PR Manager, you will support the creation and actively sell in of news worthy content about Britain’s great smart meter revolution and the wealth of benefits it will bring to households across Britain and to the nation at large. You’ll also support the creation and project management of paid media partnerships, working closely with the marketing team and media owners to ensure authentic, on message and brilliantly produced content reaches British consumers in native environments.

Key tasks / responsibilities

  • Assist in the development of creative consumer PR ideas that deliver excellent reach and message-quality coverage about smart meters
  • Assist in the delivery of an effective ‘always on’ press office and campaign activity at key moments throughout the year to achieve annual targets
  • Draft high-quality press releases, quotes, responses and articles as required that are relevant to our target audiences
  • Daily, weekly and monthly media monitoring, evaluation and reporting
  • Manage, research and update database of influential media
  • Build and manage relationships with consumer journalists, understanding their needs, timescales, interests and forward plans so as to position our content
  • Work collaboratively with agencies (principally retained PR agencies but also from time to time advertising and media agencies and others), ensuring that they are properly briefed and that consolidated and clear feedback is given in a timely manner. This will involve ensuring that contact reports are accurate and comprehensive
  • Assist in the development of creative assets that will help generate press coverage
  • Collaborate with colleagues across digital and other consumer engagement functions to ensure close integration, particularly with social media
  • Maintain a close working relationship with colleagues in the reactive media team to ensure that approaches to and from journalists are managed in a coherent and coordinated manner
  • Assist in the deployment of media partnership content as required, ensuring that content is produced according to agreed plans, is accurate, on time and on budget
  • Ensure that content is accurate and in line with given claims
  • Undertake any other PR activities as directed by your line manager

Skills, experience and competencies

  • Experience of press office work or media relations in the context of another role
  • Experience of managing and delivering media related projects and producing tangible output
  • Experience of researching and fact-checking press announcements
  • Experience of a busy work environment with competing priorities
  • Collaborative approach to team work
  • Act as an external ambassador for Smart Energy GB
  • Awareness of national politics
  • Knowledge of a wide range of media (national, regional, consumer, online)
  • Experience of using social media to amplify media relations and PR projects
  • Excellent communication skills (verbal/written)
  • Appreciation of the objectives and activities of Smart Energy GB
  • Appreciation for the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

The benefits

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

  • Competitive pension scheme
  • 25 days annual leave (plus bank holidays)
  • Gym memberships
  • Annual health check
  • Annual eye test
  • Season ticket loan
  • 5 annual volunteer days
  • £1,000 (net) work anniversary gift
  • Option to buy additional annual leave
  • Option to take out a personal loan
  • Cycle to work scheme
  • An in-house wellbeing programme, Thrive
  • Free breakfast – to support a positive working environment, a free breakfast and healthy snacks are provided everyday

Diversity

Smart Energy GB actively encourages applications from those groups currently under-represented in the marketing and communications sector. We’re building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. So, if you’re applying for a job with us, we’d like to hear how you can help us do this.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview if requesting to be considered under this scheme. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know.

To apply for the role

Please click "Apply" and send your CV and a cover letter.

Company

Smart Energy GB is the voice of the smart meter rollout. We're independent of government, we're not an energy supplier and we don't fit smart meters. We're here to make sure everyone in Great Britain understands smart meters, the rollout and how to use their meters to get their gas and electricity under control.

Our team culture is uniquely exciting and restless. We get out of bed in the morning because teamwork, communication and creativity will help us change the future of Great Britain.

We are passionate, excited, caring, collaborative and confident!

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly.

Company info
Website
Telephone
020 3019 1000
Location
1 Alfred Mews
London
W1T 7AA
GB

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