Account Director

PROFILE

·     A passionate thought-leader and idea-launcher, responsible for implementing high profile integrated campaigns with real business impact, with exceptional client relationship management skills and team leadership

 

·     Digitally and socially savvy, leads creative thinking and the development of PR strategies and campaigns, translating the agency vision into reality and providing best in class client service

 

·     Manages employee engagement, guiding actions and behaviours of teams, whilst driving high performance levels

 

EXPERTISE SKILLS

·     Manages high profile client accounts, including planning and creating high level strategic proposals, budgeting and senior level client relations

 

·     Supports the creative development of unique ideas and concepts, rolling out integrated digital PR campaigns, producing multi-channel content and securing news and wider depth coverage

 

·     Manages the planning, organisation, coordination and implementation of PR strategies, programmes, tactics and policies in respect of clients

 

·     Develops and delivers campaigns to an exceptional standard, providing added value strategic consultancy and initiatives for organic growth, ensuring creative ideas are on-brand and delivered against objectives 

 

·     Forges and maintains good relationships with all stakeholders and conducts extensive liaison, ensuring exceptional delivery of service to meet all requirements

 

·     Proactively develops and maintains productive relationships with high end media outlets and key influencers to enhance the client experience and boost brand activity

 

·     Delivers outstanding event planning, management and protocol, ensuring best practice

 

·     Is insightful about improving services and seeks feedback from the client on service delivery

 

·     Maintains a sophisticated understanding of current affairs and is immersed in the client’s sector, brand, competition, technical and international trends and actively shares good practice with audiences

 

FINANCIAL MANAGEMENT

·     Exceptional business and financial management, including reviewing capacity planners, over-servicing and budgetary control, authorising payments and ensuring profitability

 

·     Demonstrates ability to increase client fee income and target additional fee opportunities

 

BUSINESS MANAGEMENT

·     Effectively measures own performance against KPIs using a range of evaluation techniques

 

·     Integral member of the senior management team

 

·     Actively shares and promotes good practice

 

TEAM MANAGEMENT

·     Proactively supports Associate Director and directs teams on implementation, setting realistic KPIs and helping teams to understand and excel on delivery

 

·     Identifies strengths of team members and delegates accordingly, ensuring teams are focused on servicing the client as the first priority, to a standard of excellence and success

 

·     Recognises and addresses performance and team issues quickly and positively

 

·     Manages staff accordingly to company procedures, policy and employment law, increasing talent benchmarks across all levels

 

·     Passionate about career development for teams, encouraging, motivating, coaching and mentoring to a level of high performance and success

 

·     Shares knowledge, coaches and empowers teams to develop their skills and achieve business goals

 

PERSONAL MANAGEMENT

·       Outstanding client management skills and influence and negotiation skills

 

·       Strategic thinker, results-focused, giving clear direction, ensuring thorough preparation to meet delivery requirements and exceed expectations

 

·       Is excited about the power of story-telling, an exceptional writer demonstrating strategic creativity

 

·       Ability to project manage complex and multiple projects on budget, autonomously

 

·       Demonstrates an excellent understanding of all areas of the communications mix, including social media and how digital communications is rapidly transforming the PR landscape

 

·       Identifies the essentials in a complex picture and takes the lead to give insight and direction

 

·       Takes ownership, is accountable and manages very tight deadlines to deliver timely solutions and complete actions

 

·       Exceptional creative event planning and management skills

 

·       Highly commercial with exceptional industry commercial awareness and understanding

 

·       Ability to be objective, mediate and secure resolutions, seeking clarification and challenging appropriately

 

·       Is diplomatic, exhibiting integrity and reliability at all times, leading by example, demonstrating resilience, willingness to learn and ability to challenge, exhibiting positive supportive behaviours to deliver outstanding personal and team performance

 

·       Endorses a culture in which individuals and teams take responsibility for the continuous improvement of business processes and personal skills, behaviour and contribution