Senior Manager – Events and Digital Channels

Why BT?

We’re all part of the world's oldest communications company.

Born in 1846, we’ve led the way in telecommunications since the dawn of the industry.  Our roots go back to the first telecommunications company in the UK and over the last two centuries, we’ve innovated, challenged and pioneered the way we communicate and connect across the globe.

Now, 170 years later, we’re undergoing one of the biggest transformations in our history. The world is changing and we need to change with it so we can continue to do amazing things for our customers and make BT a brilliant place to work for our people.

It means there’s a lot happening but it’s an exciting time to be part of our team. So, if you have the drive, optimism and resilience to help propel us forward we’ll offer a wealth of opportunities to learn, experience new things and pursue new careers. If that’s you and what you’re looking for, we’d love you to be part of our future.

Works closely with the Creative Account Manager(s) and channel as part of a virtual team to manage the creative delivery of all BT-wide content.

Why Internal Communications?

With so much going on, our role in internal communications has never been more important. Our mission is to help everyone

in the business understand what we’re doing and where we’re going; to create a community of 100,000 advocates working for one company with a shared vision and purpose. We work to three core values at BT: personal, simple, brilliant that help shape the work we do, so we can play our part in making BT a great place to work. It’s challenging, at times exhausting, but it’s also hugely rewarding and fun. And we’re in it together. 

Why this job matters

We believe that however we interact with our people, whether it’s digital or face to face at an event, we need to ensure a world class experience that creates advocates for BT.

This role will manage and develops a team of channel managers to ensure that we can work effectively with the creative team to deliver world class content and experiences to our people.  This includes managing our digital channel managers and internal events team.,

Works closely with the Creative Account Manager(s) and Senior Creative Manager as part of a virtual team to manage the delivery of all BT-wide content, ensuring that all content is shared on the appropriate channel(s) and is timed effectively.

Decides on the appropriate Channel Managers for each BT-wide content project, working closely with the Creative Account Manager(s) and Senior Creative Manager.

Owns the relationship with IT, ensuring that there is appropriate alignment and support for all of IC’s channels when needed – using the high-level IC plan and detailed creative plan to help manage demand and expectations.

Ensures that all outputs from the Channel Managers are aligned with the BT brand guidelines and reflect any best practice, continuous improvement and disruptive innovative opportunities, ensuring that the team of Channel Managers work like an agency for all BT-wide communications.

Owns the internal events strategy and delivery plan – interfacing with the leadership team to manage demand and ensure best ROI and strategic return for our events.

Owns the agency relationships for events and channels, and will guide their team to keep these relationships maintained, running bi-annual procurement processes with procurement and finance to keep our roster up to date.

Accountabilities

• Drives effectiveness and innovation for all channels
• Decides on the most appropriate Channel Managers for each BT-wide content project, working closely with the Creative Account Manager(s) and Senior Creative Manager as part of a virtual team
• Ensures alignment with the BT brand guidelines
• Owns and manages the relationship with IT, events agencies and procurement / finance / production.
• Ensures there is appropriate alignment and support for all of IC’s channels when needed
• Leads, manages and develops all Channel Managers
• Ensures the Channel Managers have the training and equipment they need to do their jobs brilliantly
• Supports the Head of Creative by reporting and acting on any disruptive innovation or continuous improvement opportunities that could help to improve outputs from the Creative Team

Skills required for the job

• Excellent understanding of  employee communication channels
• Excellent understanding of the BT brand
• Excellent creative abilities and knowledge
• Excellent record of delivering large scale events
• Excellent stakeholder management ability – ability to navigate conflicting objectives and priorities

Experience you would be expected to have

• Experienced and senior channels expert
• Experienced events professional
• Experienced leader - able to manage channel Managers to tight timelines to deliver high quality outputs
• Strong understanding of IT, production, agency management

We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.