Online Marketing Manager

Our client is a leading law firm.  It has been based in the City of London for more than 150 years.  With offices in London, Leeds & Colchester they provide legal services throughout England, Wales and Northern Ireland. 

Their clients range from some of the world’s largest multinational corporations to private individuals. They act for a significant number of charities, housing associations and Regulators. 

They would describe themselves as “full service” with specialists in Commercial/Corporate, Civil Litigation, Housing, Employment, Real Estate & Projects & Property Development.

We are recruiting an Online Marketing Manager to manage and develop the online footprint of our client's Clinical Negligence practice area. The successful candidate will need to be an energetic, driven and focused individual with the ability to quickly establish rapport with internal clients and stakeholders and manage internal and external relationships. They will take pride in their work, enjoy working as part of a team and be proud to be part of the business.  The role could be full time or offered on a three day week basis and the salary will be pro rata.

Main duties and responsibilities: 

• Own online marketing presence for the Clinical Negligence Team; 
• Source external content for commentary; 
• Source internal content for case write-ups and thought pieces; 
• Work closely with the Business Development Team to ensure consistency with marketing approach and branding; 
• Explore relevant advertising opportunities; 
• Create adverts, with assistance from the wider Business Development Team; 
• Run pay per click advertising campaigns through social media. 

There is potential to grow and expand this role to other practice areas once a successful online footprint has been established for the Clinical Negligence Team.  

Skills and Experience Required 

• Strong written and verbal communication skills and the ability to influence and educate stakeholders; 
• Previous experience of working within a legal or professional services firm is essential;
• Confident with excellent interpersonal and networking skills to build trust amongst internal and external clients; 
• Strong understanding of core business development and marketing programmes; 
• Demonstrated project management skills; i.e. ability to work to tight time frames, managing multiple tasks and stakeholder management; 
• Track record of developing business development and managing programmes and processes; 
• Sound working knowledge of Word, PowerPoint and Excel.