PR Manager

FOREO UK is looking for PR superstar to join our UK PR team and help us expand the brand name beyond the imaginable. You are a confident and natural storyteller that can find a news angle and FOREO story in almost everything. In addition you are always out and about, you know who is hosting the hottest party and events in London and across the UK generally, you know the right people and if you don’t, you know who can introduce them to you. You know how the most boring news can suddenly become a real PR stunt that will make headlines across the whole of UK media. You know what kind of news will excite our media and you are ready to creatively deliver that day after day.

This is an amazing opportunity for a senior account executive who is ready to take on a new and autonomous role within a global company and take the UK’s PR to the next level. The role will see you create interesting and highly researched and thought out news stories that can be pitched across a wide range of media segments including news, lifestyle, beauty, travel, trade, industry, tech and features in broadcast, print and in particular, digital media channels. 

Key Responsibilities:

• Daily checking of the UK’s news headlines to ensure you are across the current affairs and can identify any newsjacking opportunities in your market.
• Daily reach out to media to pitch relevant stories, connect with media, be across the stories they are writing and bolster media relationships
• Devise and execute a local market PR and storytelling plan in line with global strategy
• Localise all global stories to suit your market and secure media cut through
• Liaise with, manage and work side by side with the PR agency on the ground and take on board the responsibility for PR KPIs on a monthly basis of your agency and yourself.
• Daily checking of incoming PR enquiries and / or priority actioning of the local media enquiries forwarded to you by global. 
• Rather than focusing on events and large scale marketing investments, you will craft news stories from content from social media channels, collaborations with your digital teams and influencers / KOLs and sourcing data, anecdotes internally, partnerships, anniversary dates, milestones etc to help you to create daily engaging stories you can pitch to media.
• Taking the lead for updating and refreshing local press kits and ensuring all press kits for new stories and initiatives are collated properly and on time and saved accordingly
• Assisting the wider global PR KPIs when required for accessing press materials from your market that can be used elsewhere, comments and quotes from UK celebs or KOLs that can be used wider and information for more regional (i.e. EMEA) sales presentations, PR updates and images etc for reactive enquiries and ensuring all departments across EMEA has access to information for their success.
• Creating presentations where required for wider UK teams
• Updating and maintaining master media database for the whole of the UK
• Updating and maintaining PR spreadsheets and contacts such as contacts lists for agencies, influencers, suppliers etc and any ad-hoc spreadsheets required
• Assisting your market for all media enquiries and being able to brief the creative team for assets when you require local market-specific images, templates etc to bolster your PR efforts 
• Rolling out global campaigns such as coordinating media gifting, teasers, media lists, follow ups, invites to events, numbers of samples per markets etc and executing on the above activities
• Ordering samples and updating the record of this for your market 
• Own the product and brand reputation management programmes for UK, complementing efforts of PR agency in identifying high-value opportunities to increase positive sentiment
• Pitch out to VIP contacts during product and brand launch campaigns, to expand our media reach
• Align content creation efforts with agency PR calendar to deliver brand-led campaigns
• Be key liaison between Global PR team and as required reach out to top tier celebrities and KOLs which will help you create stories for the UK market and drive awareness of FOREO
• Oversee and approve celebrity and KOL content creation, ensuring aligned with UK market objectives as well as global and share all content for wider markets to use.

WHAT WILL YOU BRING TO THE TABLE

• A PR Gun; you will be energetic, passionate about storytelling, have the ability to adapt to any news to FOREO and a real go-getter. 
• This will suit a highly motivated senior account executive who has been working across many clients in a fast paced environment (agency experience preferred).
• A proven storyteller. Let us see your last story and show us how much the media picked it up!
• Passion and infectious personality for brand advocacy and building relationships.
• BA/MA degree in Communications or Journalism.
• 3-4 years of experience in a similar position will be appreciated.
• A creative, dynamic, forward thinking person- a solution solver and a doer.
• Understanding the needs of the UK market.
• Proactive, strategic thinking and problem solving skills.
• Results driven, but positive attitude
• Highly motivated to join a fast growing company within a multicultural environment.
• Native english skills.

Qualities to look for:

The Power of the IDEA.

• Ingenuity- We trust in the power of our human imagination. We seek new opportunities and out-of-the-ordinary solutions - we deliver value where others least expect.
• Dedication - We value the passion it takes to move mountains. Fear is the enemy: we accept failure as a part of life, but fail when you try, not when you don’t.
• Evolution: Our willingness to embrace change will define our success – always stay flexible and alert to the possibilities around you.
• Ambition: We live by the saying ‘Good enough never is’ – judge success not by the company’s size, but the experiences we offer our customers.

Approximate time / task allocation:

• Agency management 20%
• Reporting and Admin 15%
• Storytelling and creating news and feature opportunities and pitching 65%