PR Manager -Travel & Youth Brands

Do you consider yourself a bit of a travel and youth brands PR expert, and eager to make the move from PR agency to inhouse?? Then read on ……

This well respect travel organisation that represents a number of cool brands in this sector is looking for a creative and digital savvy PR and social executive to focus on the PR for its youth brands.

Reporting in to the PR Director, alongside the relevant brand leads in the UK, you will be responsible for securing consumer media and social coverage for their youth brands, which target a millennial and Gen Z audience.

The role will involve working from the organisation’s HQ in  central London office for 3-4  days a week and seconded to the offices of the main youth travel based in a leafy greater London borough 1-2 days a week (20 mins from Victoria station).

What you need:

A minimum of four years' PR experience, working with lifestyle brands, with contacts relevant to a youth audience.

• Have an eye for a good story, and know how to create an idea with shareability and authenticity
• A digital-first approach to coverage opportunities, have experience working with influencers and know the importance of SEO
• Great writing skills, both for social and for press releases and media pitches

The role requires you to:

• Be creative and understand how to target an 18 - 35 audience
• Be responsible for the management and activation of PR campaigns for the key youth brands in the UK market,
• Work with our global marketing teams to review and adapt globally driven PR campaigns for UK market relevance
• Develop and execute a content and engagement plan for the UK social media feeds
• Brainstorm and cross-pitch other brands content when applicable, as part of a wider UK Communications team that looks after numerous brands.
• Develop and maintain relationships with consumer journalists, influencers and content creators on behalf of the company
• Draft press materials, quotes and written pitches to media
• Attend and represent the company at company-organised or third party networking events
• Monitor social, online and traditional media for trends and the identification of opportunities

If this role is not quite right for you, but you think a friend would be interested, why not refer their details?  We offer £150 in Amazon vouchers when we place a new referral.