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PR Executive (in-house!) - Horse Racing

Employer
JFL
Location
London (Central)
Salary
OS888178
Closing date
30 Nov 2019

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Job Details

A fantastic opportunity has arisen for someone to work as part of a multi-disciplinary team to promote and raise the profile of horse racing, Britain’s second biggest spectator sport, through the development and activation of creative PR campaigns designed to increase the sport’s popularity. You will be delivering quality coverage for the sport through a strong network of media/influencer contacts, helping sell-in content, writing and producing press releases, and also newsletters and online content to a very high standard. You will be putting together press packs, have lots of media interaction, help interview jockeys, trainers etc. This is a fantastic opportunity for an experienced PR person to work in-house for a hugely successful, well-known British horseracing body.

Key Responsibilities

Participate in the planning, research and delivery of creative PR campaigns and stunts that help to broaden racing's appeal.

Proactively research and identify promotional opportunities and deliver on these under the guidance of the PR Manager.

Deliver quality coverage for the sport through a strong network of media and influencer contacts

Work as part of a multi-disciplinary team to develop and sell-in creative shareable content, including video and other digital assets, and ensure the greatest possible reach for initiatives.

Write and produce promotional material of the highest calibre including press releases, newsletters and shareable online content and ensure its effective distribution to and syndication by the media.

Develop relationships with key media including influential bloggers, journalists, online influencers, as well as industry stakeholders and brand ambassadors.

Build and maintain effective working relationships with other racing organisations including, but not limited to, local racecourse teams and other professional bodies.

Brief work to external suppliers, demonstrating clear knowledge of budgetary restraints and deadlines and utilising negotiation skills when required.

Monitor media coverage and prepare appropriate analysis.

Person Specification:

Proven experience in a consumer PR environment

Experience of developing quirky, consumer-focused PR ideas and stunts and proven ability to gain media coverage within a fast-paced and results-driven PR environment

Strong sporting knowledge

Excellent communication skills including meticulous written skills

An established contacts book and evidence of ongoing relationships with relevant media, particularly online and consumer contacts as well as high profile influencers

A strong interest in horce-racing!

Experience

A minimum of 2 years' experience in a consumer PR environment

Experience of developing and activating quirky, consumer-focused PR ideas and stunts and proven ability to gain media coverage

Experience of dealing with a high volume of varied PR-related tasks including pitching to journalists and managing PR campaigns.

An established contacts book and evidence of ongoing relationships with relevant consumer media particularly online contacts and influencers

Skills required:

Strong organisational skills with the ability to multi-task, prioritise, and deal with a high volume of conflicting tasks, delivering results to tight deadlines and with minimum supervision.

Experience of devising and successfully implementing high profile PR campaigns.

Excellent inter-personal skills and the ability to develop strong working relationships with journalists, online influencers, ambassadors, consumer brands and team members.

If your skills and experience matches the requirements, email your CV to [email protected]

Company

At JFL, we are devoted to our company values: INSIGHT, INTEGRITY & RESULTS. We’re in the business to help candidates and clients tell their stories through building careers and world-class communications teams.

JFL is a specialist communications recruitment consultancy – we work with some of the best-known brands in the world and help clients and candidates tell their career stories. We are a results-driven business with a close-knit team, motivated by success and passionate about our values.

Our team have an incredible network, and we punch well above our weight! We work with some amazing and challenging brands and pride ourselves on building long term relationships with both clients and candidates. Our expertise covers all sectors including Corporate, Consumer, Entertainment, Technology, Luxury, Lifestyle, Digital, Sustainability, Charity, Public Affairs & Policy, and Marketing Communications.

Please see our website for our contact details – www.jflrecruit.com

Company info
Website
Telephone
07960500089
Location
Soho Works White City
2, Television Centre
London
London
W12 7FR
United Kingdom

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