Communications Manager

The purpose of this role is to support Bath Rugby’s internal and external communications, telling the story of our Club to our supporters and beyond via owned, earned and shared media. You will play a pivotal role in promoting and protecting our reputation. Most importantly however, the work that you do drives awareness of our brand ambition alongside educating, inspiring and engaging with our growing demographic of Bath Rugby advocates.

Requirement to be available to cover matchday communications for all fixtures.

Communications Manager Responsibilities:

- Generate exceptional content for the Club’s communication channels with a particular focus on building deep engagement and increasing the number of meaningful conversations we have both internally and externally.

- Support the Club’s ambitions to operate in lifestyle categories such as health, fitness and nutrition through to the delivery of placements in key target publications, daily content and influencer engagement.

- Monitor, report and evaluate to ensure we remain effective as a team. Evolve our current metrics for existing and emerging audiences, as well as to track and evaluate impact of all seeded content and earned coverage.

- Oversee the management of the Club’s press office.

- Effectively communicate with the Club’s internal and external stakeholders in order to educate, inspire and engage.

Communications Manager Requirements:

- Educated to degree level from an established institution.

- You have a minimum of seven years communication experience across a range of industries.

- You have a strong background in news curation.

- You have good knowledge of the UK traditional media and social media landscape and understanding of changes in the PR and media’s landscape.

- You have an extensive network of media / influencer contacts.

About Bath Rugby:

Founded in 1865, Bath Rugby is one of the oldest clubs’ in existence with a rich history in both the English and European game.

The Club has a clear vision regarding its ambition to establish itself as a high performing organisation both on and off the field and a consistently successful team at the highest level of the game in both England and Europe.

Bath Rugby is committed to the development of their people and their infrastructure to underpin this future success, and the function of Communications, in shaping the direction of the Club’s engagement strategy, is an area of growth and investment.

Location: Farleigh House, Bath BA2 4DS

Job type: Full Time, Permanent

Salary: £Competitive

You may have experience of the following: Communications Manager, Marketing Communications Manager, Marketing Manager, Senior Communications Executive, Marcoms, Digital Communications, Press Office, Corporate Affairs, Press Officer, PR, Public Relations, etc.

Ref: 90151