PR Account Executive

Company Overview

Octopus Group (octopusgrp.com) is a 60-strong integrated marketing and PR agency based in Farringdon. Technology is our big passion, and we are rapidly becoming known as a category-defining marketing agency for technology brands.

Our proposition is called Brand to Sales, which is about helping our clients link reputation to commercial sales success quickly.  It works and we see its success in the campaigns we run for global market leaders like Adecco, Marketo and Unisys and super-growth companies like TribePad, Fuse, Airwallex and Modulr. As a result we are have been recognised in the UK’s 20 leading marketing agencies and the top 10 technology PR agencies – no mean feat.

In our own industry, we’re known for being an Agency of the Future and work hard to stand out from the sometimes drab world of corporate B2B marketing. People are talking about us, the phone is ringing, new clients are coming on board, we’re growing at record pace and, more importantly for you, we’re hiring.

We have a unique family feel here where energy, enthusiasm, teamwork and a hunger to succeed are all mixed with a common purpose and a big safety net.  Octopus Group is a special place to work and we spend lots of time and thought in keeping it that way.

The Opportunity

We are looking for an ambitious Account Executive to join our team – working with fast growth clients  across fintech, workplace technology and agritech. The role will involve delivering creative PR and social media campaigns for a portfolio of technology clients. Working as a critical member of an established, multi-skilled team, the ideal candidate will have agency experience in B2B technology PR and social media, excellent writing skills and a desire to make an impact in an exciting and innovative agency!

If you’re an aspiring communications professional with relevant experience, enthusiasm for business technology and a keenness to learn new skills and disciplines, this is the role for you.

Responsibilities

• Working as part of a creative multi-skilled team to create and deliver effective integrated PR, social and content marketing campaigns for a portfolio of B2B brands
• Being a driving force on account teams to deliver new ideas, uncover opportunities, engage with media, analysts and influencers, develop and draft content, keep projects and timelines on track and drive towards client objectives
• Managing multiple projects with account leads from conception to completion, anticipating challenges and meeting deadlines
• Proactively developing and managing client correspondence (i.e. daily pitch updates, activity reports, etc.); communicating status of programmes to internal client leads
• Building a deep understanding of industry trends, competitive landscape and how they impact clients
• Overseeing research, preparation and maintenance of accurate media/analyst lists; manage comprehensive coverage monitoring; prepare accurate and timely client reports and provide thoughtful analysis and feedback on results
• Developing and building national and local media/analyst contacts and keep abreast of developments in enterprise, enthusiast, and consumer tech, including reporter moves, outlet changes, etc.
• Working across PR, social media and content marketing disciplines to deliver on client objectives, continually learning new skills and deploying them to improve client results.
• Consistently producing high quality communications content, and contributing to creation of communications plans that meet client objectives
• Maintaining clear and consistent communications between clients and account team

Experience Required

• At least 6 months previous PR and/or marketing experience, ideally working for B2B technology clients.
• Experience of media relations including journalist liaison, press list maintenance, feature pitching and coverage tracking.  Strong writing capabilities with excellent attention to detail including experience writing blogs
• Experience working in a busy press office/account team, developing PR campaigns and liaising with relevant media
• Experience delivering social media campaigns (organic or paid) is desirable, as is knowledge or experience of related marketing and content marketing disciplines

Key Skills

• A self-motivated individual with a passion and understanding of PR or marketing and social media
• A drive to learn and develop new skills
• A proven ability to handle and manage deadlines in a fast-paced, results orientated environment
• Passion for keeping a pulse on the news cycle
• Great at building relationships with clients and internal colleagues at all levels
• Excellent communication, interpersonal and organisational skills
• Organised with excellent time management skills
• Supportive, inspiring and motivational team player
• Self-aware and able to adapt personal style and approach to clients and team
• An ability to prioritise workload in a fast-paced, pressurised environment

Reporting

You will report to an Account Director and work alongside Octopus Group Account Managers and Client Directors