Communications Co-ordinator

Background Information

The British College of Aesthetic Medicine (BCAM) was conceived in 2000. It is the premier membership body for doctors and dentists working in the developing, high-growth specialism of Aesthetic Medicine. The College has some 400 members primarily in the UK but with a small number of international colleagues and has ambitious plans for growth going forward aiming to increase its membership by 10% year-on-year. The overall goal of the College is for membership of BCAM to be accepted widely amongst clinicians and the public as the badge of quality and standards in what is presently an unregulated marketplace for aesthetics. BCAM is a GMC Designated body for the revalidation and quality assurance of doctors. BCAM is also a registered charity in England and Wales, No. 1181666.

 

The Role

We are seeking an experienced PR professional with existing UK top tier ‘consumer media’ outreach to shine the light on BCAM’s pioneering and leading role in the UK Aesthetic Medicine industry as an education and guiding body. We want the general public to become aware of the importance of BCAM and importance of our membership, and the quality associated with it. This is in line with our recently acquired charity status. Existing communications with key UK tabloids and leading magazines is desirable. Campaign management is essential. In addition, a strong understanding of social media platform management and PR statement distribution is necessary.

This is an ideal opportunity for an able and enthusiastic communications professional to develop his or her career in a successful, forward-thinking and ambitious organisation. It’s a real opportunity to work hands-on in a rapidly modernising professional association operating at the leading edge of aesthetic medicine with plenty of space for innovation in the role and career advancement in the College.

 

The Team

Presently based in Shorne, Kent the BCAM team comprises a small core of full and part-time staff supported by freelancers and consultants on a project-by-project basis. The BCAM Board draws on the talents of aesthetic doctors across the UK with each Board member taking the lead in a respective work stream. The communications role-holder will support respective clinical leads and report to the Chief Executive and thence the Board of Trustees.

 

Main Responsibilities

Ensuring that the Communications function of BCAM achieves its objectives and specific targets, which will be agreed by the Board and Chief Executive in consultation with the role-holder.

Being the first point of call for incoming media enquiries, triaging the opportunities, devising the lines to take and brokering the contact to clinician colleagues, reporting on outcomes

Proactively reaching out to Editors and contacts to raise BCAM’s profile and understanding of our mission amongst the specialist and popular media

Co-ordinating periodic media training for Trustees, members and staff plus promoting communication achievements

Attending and presenting to BCAM board meetings to keep Trustees abreast of developments

Working closely with all Trustees but particularly the Communications & IT, Regional Development and Education, Conference & Events Groups

Managing the quality of the content and production of BCAM written materials, as well as contributing to other publications such as the annual Clinical Audit

Coordinating electronic communication channels including the website with social media and production of a weekly members’ newsletter

Establishment of a future newsletter for BCAM friends, contacts and prospective members

Providing informative management statistics as required.

 

Additional

The role may require travel in the UK and, potentially, overseas. Attendance at occasional evening and weekend events (real-world or virtual) may be required

Carrying out any other duties as may reasonably be requested by BCAM management.

This is a new post for BCAM therefore there is the potential to develop, over time and in consultation with BCAM staff, the scope and details of the role.

 

Key Audiences

BCAM members, aesthetic medical professionals, relevant organisations and all this with an interest in aesthetic medicine, in particular:

Medical and dental students

Qualified medical professionals (Doctors, Dentists GMC/GDC registered) not already members of BCAM

Existing members of BCAM

Influencers / journalists at specialist (aesthetics) journals, publications, newspapers and websites

Influencers / journalists at popular publications, newspapers and websites

Key Opinion Leaders in the aesthetics industry

Policymakers and stakeholders

General public

 

Communications Channels

Website www.bcam.ac.uk

Internal and external communications

Social media

Written pieces / print publications

1. Web:

Engage with and assist a website re-design project, working with Board members, the team and consultants on the content, personas and user experiences of the site, including the integration and management of CMS, CRM and e-commerce enablement

Responding intelligently and proactively to queries, triaging ‘contact us’ ‘get in touch’ requests, recording and following up to agreed standards

Leading on list building via the site ensuring standards are in place for checking, editing and enhancing the data of members and enquirers

Curating content to ensure the website remains up to date and value adding as a source of information to members, prospective members and members of the public

2. Internal and external communications

Increase awareness, engagement and membership loyalty by owning newsletters communicating BCAM news, relevant industry news, research updates, Board / mentoring / exam / media / conference opportunities / advertisements / job opportunities / scholarships etc.

Provide support, information, advice and guidance to work-stream leads / sub-committees of the Board as required

3. Social Media:

Devise and implement a social media strategy and campaigns with set goals to increase BCAM brand awareness/engagement

Manage multiple social media platforms

Monitor social media performance and report on agreed metrics and KPIs

Create engaging content and write copy for social media posts

Work with online influencers to drive traffic to the BCAM website

Research news and topical events related to Aesthetic Medicine

4. Written pieces / print publications

Writing / coordinating articles and thought-leadership pieces for web and print channels

Own the schedule of press releases from BCAM on topical issues

Work with BCAM suppliers and colleagues in the design and production of marketing and events collateral e.g. conference 2020

 

Person Specification - E = Essential D = Desirable

Experience in a senior communications position (E)

Skills with multiple communications platform management web and social media (E)

Ability to create engaging, innovative content for different platforms (E)

Experience of using/creating content for YouTube (E)

Excellent oral and written communication skills (E)

Fluent in MS Office suite (E), Photoshop and Illustrator (D)

Knowledge of Microsoft .Net web solution (D)

Knowledge of aesthetics / aesthetic medicine and the sector (D)

Knowledge of medical professional associations’ management (D)