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PR & Content Executive

Employer
A Nelson and Co
Location
Wimbledon Park, London (Greater)
Salary
Competitive
Closing date
30 Nov 2020
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Job Details

To support the day to day execution of the communications and content strategies, helping both the PR Manager & Global Content Manager as well as developing their own PR & Influencer campaigns for three brands in the UK market. The role will mainly cover PR & Influencer activities but will also be responsible for writing quarterly blog articles and sourcing social content inspiration to feed into the global content workstream. The role will also have responsibility for looking after the platforms used by the Communications team such as Response Source, Cision & Sprinklr - social media management as well as compiling evaluation reports and analysing the impact of the campaigns.

Key Responsibilties

  • Manage the UK Press Office calendar, including writing press releases for Bach Original Flower Remedies and the Nelsons Baby brand, as well as assisting the PR Manager with writing press releases for RESCUE & Spatone
  • Support the PR team in Ireland with content and PR ideas for the Nelsons Baby brand
  • Plan and execute influencer campaigns for Bach Original Flower Remedies, Teetha and Arnicare for the UK market
  • Assist the PR Manager and Global Content Manager with sourcing global influencers and coordinating the creation of influencer-led content for different markets
  • Support the Global Content Manager by writing blog articles for three global brands, using key word research
  • Track industry news and trends in the press
  • Monitor Response Source daily and pitch to the media
  • Manage the UK influencer databases across the brands and act as the first point of contact for all new influencer and media enquiries
  • Assist the PR Manager with influencer content creation on the TRIBE platform
  • Effectively monitor and measure PR / influencer activity, mounting and evaluating all coverage
  • Assist with product award entries for all brands in the UK market
  • Manage the sample stock cupboard, logging invoices and mailouts
  • Develop an understanding of integrated marketing and PR campaign tactics that impact business goals, actively contributing ideas to deliver the brand PR strategies
  • Work with the Global Content Manager to source social assets, brainstorming inspiration and ideas for future social media content
  • Develop knowledge of monitoring tools - such as Google Analytics, Response Source, Tribe and Cision. As well as supporting the Head of Consumer Communications with reporting and social listening on Sprinklr, our global social media monitoring tool.

Skills & Experience

  • Minimum 12 months experience working in-house or at a PR agency
  • Professionalism and confidence when dealing with key influencers – whether they are journalists, influencer or colleagues across the international business
  • Good interpersonal / communications skills.
  • Well organised  
  • Excellent writing skills
  • Good I.T. skills – including the MS Office suit of programmes
  • Photoshop & design skills desirable

Company

We are an award winning* family-owned business, run by two brothers, Robert and Patrick Wilson whose passion for providing natural healthcare choices drives us today. Our products have inspired generations to live healthier, happier lives since 1860, when Nelsons Homeopathic Pharmacy first opened its doors in Mayfair, London and started dispensing homeopathic prescriptions, which they still do to this day.

We’ve come a long way since that Victorian pharmacy began trading and Nelsons is now one of the UK’s leading and Europe’s longest established manufacturer of natural healthcare products, having built up an impressive portfolio that includes the world-famous RESCUE® range, Bach™ Original Flower Remedies, Spatone®, Nelsons Arnicare®, Nelsons Teetha®, Nelsons® creams including H+Care®, Nelsons® homeopathic ClikPak® and Formulated® ranges. And we continue to grow our existing brands through researching, developing and launching new products as well as actively searching for new health and well-being partners and opportunities to license, distribute or acquire.

Contact Us
  • Nelsons House
  • 83 Parkside
  • Wimbledon
  • SW1 5LP
  • United Kingdom
  • 0208 780 4200
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