To support the day to day execution of the communications and content strategies, helping both the PR Manager & Global Content Manager as well as developing their own PR & Influencer campaigns for three brands in the UK market. The role will mainly cover PR & Influencer activities but will also be responsible for writing quarterly blog articles and sourcing social content inspiration to feed into the global content workstream. The role will also have responsibility for looking after the platforms used by the Communications team such as Response Source, Cision & Sprinklr - social media management as well as compiling evaluation reports and analysing the impact of the campaigns.

Key Responsibilties

• Manage the UK Press Office calendar, including writing press releases for Bach Original Flower Remedies and the Nelsons Baby brand, as well as assisting the PR Manager with writing press releases for RESCUE & Spatone
• Support the PR team in Ireland with content and PR ideas for the Nelsons Baby brand
• Plan and execute influencer campaigns for Bach Original Flower Remedies, Teetha and Arnicare for the UK market
• Assist the PR Manager and Global Content Manager with sourcing global influencers and coordinating the creation of influencer-led content for different markets
• Support the Global Content Manager by writing blog articles for three global brands, using key word research
• Track industry news and trends in the press
• Monitor Response Source daily and pitch to the media
• Manage the UK influencer databases across the brands and act as the first point of contact for all new influencer and media enquiries
• Assist the PR Manager with influencer content creation on the TRIBE platform
• Effectively monitor and measure PR / influencer activity, mounting and evaluating all coverage
• Assist with product award entries for all brands in the UK market
• Manage the sample stock cupboard, logging invoices and mailouts
• Develop an understanding of integrated marketing and PR campaign tactics that impact business goals, actively contributing ideas to deliver the brand PR strategies
• Work with the Global Content Manager to source social assets, brainstorming inspiration and ideas for future social media content
• Develop knowledge of monitoring tools - such as Google Analytics, Response Source, Tribe and Cision. As well as supporting the Head of Consumer Communications with reporting and social listening on Sprinklr, our global social media monitoring tool.

Skills & Experience

• Minimum 12 months experience working in-house or at a PR agency
• Professionalism and confidence when dealing with key influencers – whether they are journalists, influencer or colleagues across the international business
• Good interpersonal / communications skills.
• Well organised  
• Excellent writing skills
• Good I.T. skills – including the MS Office suit of programmes
• Photoshop & design skills desirable