I have an opportunity for an Account Executive or Senior Account Executive who is interested in consumer PR, but who is also open to something particularly entrepreneurial.
My client is a new consultancy, set up by a highly impressive industry figure, with a background in strategic comms. It has experienced remarkable growth, reaching a team of twenty in two years, and doubling in size since the start of the pandemic. An array of clients have come knocking at their door, all of whom bring interesting reputational challenges.
This is predominantly a consumer brands role, but it's what you might term the 'straight talking' end of consumer PR. This is not PR for the sake of PR, or tying a celebrity to every campaign. This is fun and creative yes, but it's also about working on brands solving problems, having conversations that genuinely matter.
Your clients will include FMCG brands as well as fast-growth consumer tech start-ups. Most importantly, the agency encourages its team to use their talents across the business, meaning your day to day activity will be anything but mundane.
This is an agency that's building a superb culture. They work hard for their clients and each other. They strive to be the very best at what they do, and they don’t take no for an answer. It houses confident, curious and entrepreneurially minded people, commited to building something exceptional, not to do what’s been done before.
Everyone in the team takes on responsibility from the first day, invariably more so than in other agencies, and has the chance to make an immediate impact. You will also be joining at an exciting time for the business, and they'll be looking for people who want to be part of their big ambitions for the future.
Key criteria include:
- great consumer brand experience
- strong media engagement credentials - comfortable with getting on the phone to journalists, dissecting the pitch and getting traction with it
- a clear understanding of what makes a story
- proactive in bringing new ideas to the table. Someone not afraid to speak out, who doesn’t mind making a mistake and learning from it
- a good understanding of the social media landscape
- a willingness to learn about the brands/organisations and think about the wider picture, not just the day to day
- solution-based - being resilient in a time when there may be setbacks