The Tom Kerridge Group is a collection of hospitality establishments, led by celebrity Michelin star chef and TV personality Tom Kerridge.
The PR Manager is responsible for managing the communications for the Tom Kerridge Group, leading to an increase in bookings across the restaurant sites.
- Lead on communications across the Tom Kerridge Group, working across all media (press, broadcast and digital) to drive restaurant and room bookings by gaining maximum coverage via reviews, interviews and features
- Build an overarching PR strategy for the restaurant group incorporating objectives for each site along with other external commitments (e.g., books, TV etc)
- Work with external stakeholders and partners to coordinate media commitments, including books, TV, PITP, BBC Good Food Shows and other sponsorship or corporate deals, and ensure these fit into the overarching comms strategy
- Work with internal colleagues and external partners to organise profile raising events, including appearances at food festivals, literary festivals and chef collabs
- Build and maintain relationships with journalists and event managers to promote Tom Kerridge and the restaurants
- Build and maintain good relationships with in-house colleagues across HQ and the restaurants to ensure excellent working relationships
- Build and maintain relationships with Tom Kerridge partners, including agent, publisher, external PRs, Bone Soup, BBC, and key chef/restaurant contacts to ensure effective working relationships
- Write and distribute trade and consumer news releases to announce restaurant news and projects
- Evaluate current PR strategy
- Create an annual calendar of projects Tom Kerridge is promoting
- Devise a plan detailing how focus can be brought back to Marlow and the H&F
- Build an overarching PR strategy for the business, incorporating individual strategies for each site, including:
- Press releases announcing key moments across the entire Tom Kerridge group, e.g., industry news (key staff changes, awards), consumer press news (new menus, new openings, news stories)
- Press ambitions across the group, e.g., profile features for key staff members, female team at Manchester, travel profiles for Marlow rooms, new newspaper column, key media targets etc.
- Third party PR activities e.g., books, TV, PITP
- Ongoing PR activities such as BBC Good Food column
- Evaluate current social media strategy
- Create an organic social media strategy for the group, alongside annual calendars for each account with the core message to come from and drive back to Marlow
- Incorporate external projects where appropriate (e.g., books, TV etc)
- Individual accounts to continue to be run by individual account managers