Full time, Permanent
Grade EL, Salary £35,063 per annum
Close date: 11.59pm on 20 April 2021
Interview date: week commencing 26 April 2021
The Royal College of General Practitioners is the ‘voice’ of general practice. As the professional membership body for family doctors we represent GPs on the issues that matter most to them – and their patients. We have an exceptionally high media profile, particularly at the moment during the Covid-19 pandemic.
We are looking to recruit a highly-motivated colleague to join our PR and Corporate Communications Team to help us build on our success and take the College’s reputation to the next level, right across the UK.
As Press and PR Officer you will be a part of the RCGP’s small but incredibly busy 24/7 Press Office, dealing with multiple queries from national and local journalists daily. You will use high levels of judgement to balance risk, raise the profile of the College across the UK and protect the reputation of both the College and the GP profession.
You will develop proactive media and social media strategies at both a local and national level – sourcing stories, pitching them to journalists and providing strategic advice to College spokespeople ahead of interviews. You will also source, write and produce articles for the College’s membership magazine GP Frontline.
The successful candidate will share our corporate values. In return, the College offers excellent terms and conditions.
To apply, please upload your CV and cover letter via the RCGP Vacancies page, https://www.rcgp.org.uk/work-at-rcgp/rcgp-vacancies.aspx
The Royal College of General Practitioners is an equal opportunities employer and welcomes applications from all sections of the community.
~ Putting members at the heart of everything we do ~
To further raise the profile of the RCGP and increase national and regional media coverage across print, broadcast, online and social channels, in line with College campaign and policy priorities, to influence decision-makers and opinion-formers
To pro-actively promote the work of the RCGP and respond quickly and sensitively to negative or critical news stories, using astute judgement to manage risk and limit potential damage to the reputation of the College at both a national and local level
To draft high-quality media statements and press releases across a wide variety of complex clinical and policy issues
To identify potential storylines about the work the College does regionally that can be developed into positive, pro-active media stories or articles for College publications in order to raise the RCGP’s profile at a local level
To write and edit material for internal and external audiences, including the RCGP Chair’s weekly e-bulletin to members and the College’s quarterly membership magazine GP Frontline
To provide strategic advice and briefings to senior spokespeople identifying and promoting key College policies, highlighting risks and ensuring that the RCGP communicates consistent messages
To work with the Digital Team to further develop the RCGP’s social media strategy ensure that traditional and social media activities are joined up
To provide a 24/7 out of hours media rota, including weekends and public holidays, with other colleagues in the team
KNOWLEDGE, SKILLS, EXPERIENCE AND ATTRIBUTES
A Level English
Educated to degree level or equivalent
Knowledge and Experience
Previous experience in journalism, press office or media environment
Demonstrable track record in writing and editing newspapers or magazines (portfolio required)
Proven experience of running proactive public relations campaigns and crisis management
Experience of working in a national membership organisation, charity or similar organisation
Excellent verbal and written communication skills (evidence of published work - articles, speeches, reports and other material aimed at a wide range of target audiences)
Ability to work authoritatively, knowledgeably and confidently with journalists and senior College spokespeople and College members
Excellent news sense and ability to identify pro-active stories
Demonstrable experience of crisis management
Resilience and ability to use own initiative, manage competing demands, prioritise workload and meet deadlines
Creativity and ability to manage projects from ideas stage to implementation
Good team player
Excellent attention to detail
Thorough understanding of current affairs and health agenda
Pleasant and approachable manner and ability to deal with people at all levels
Conscientious and reliable