To protect and promote The British Horse Society’s reputation among internal and external audiences and other key stakeholder groups; keeping them well-informed and engaged through all available channels. It is also the communications manager’s role to be a guardian of the BHS’s brand standards and guidelines, ensuring consistency across all communications. To be responsible for creating content that achieves desired objectives and outcomes in pursuit of our brand advocacy, stakeholder satisfaction and commercial objectives.
- Develop and implement an internal and external communications strategy in conjunction with senior managers – this will involve an audit and review of the effectiveness of all communications within the Society on a periodic basis
- Ensure organisational initiatives, projects and news is successfully communicated to colleagues and all stakeholders in a timely, engaging and outcome-based manner using metrics and insight to ensure continuous improvement.
- Create as communications calendar and plan that supports the aims and business strategy of the society and ensures the efficacy of all communications whilst meeting relevancy and rules of engagement guidelines.
- Create, deliver, and curate content for internal and stakeholder communications – liaising with departmental colleagues in the pursuit of shared key performance indicators. This will include briefings, presentations, reports, scripts, publications, website copy, emails, social media posts etc – along with accompanying collateral, images and to include edited filmed content.
- Ensure consistency across all channels and provide a quality checking service for all communications to ensure brand and service advocacy is maintained. This will involve the creation and development of guidelines and policies which are regularly reviewed with responsibility for version control and maintaining a fact-based archiving process.
- Implement a practical, realistic process management toolkit for all communications requirements - to ensure effective delivery and the maintenance of the highest quality standards.
- Assist in the internal communication response to crisis situations which affect organisational perception and reputation.
- Take a lead role in the planning, production, delivery and cost management of our in-house membership magazine, British Horse
- Manage stakeholder relationships, both internal and external, with highly developed and impactful interpersonal and influencing skills
- Be responsible for and manage an Editorial Executive and a Content and Communication Assistant
- Attend events, representing the BHS – acting as an ambassador for the charity
- Assist the Senior Manager, Communications with requested tasks eg preparing board reports
- Cover other tasks when team members are out of the office
- Out of hours duties if required e.g. internal crisis communications
The above job description is designed to give an overview of the tasks and responsibilities for this position. The BHS Communications Team will evolve and grow over time to meet internal and external requirements and the selected individual will be expected to embrace such changes and rise to the challenge of developing their skills over time.
- A related qualification or degree (e.g. Marketing, PR, Journalism, English)
- A professional qualification from the Chartered Institute of Public Relations or the Chartered Institute of Marketing may be helpful
- At least three to four years working in a communications environment – ideally with experience and a track record in managing channel neutral communication programmes for an SME or large organisation with multiple stakeholders.
- Experience of writing for a variety of different audiences
- Experience of digital channels and video execution
- Prior management of complex projects (including crisis communications) and advising senior managers
- Experience of line management and cross functional working
- Understanding/experience of the equestrian world would be helpful, but not essential
- Be creative, innovative and passionate about communications.
- Have a strategic perspective
- Excellent communications skills (verbal and written)
- Excellent writing, editing and proofreading skills as well as a journalistic instinct
- Confident and proactive, without being arrogant – and an ability to deal with senior executives and explain communications techniques to them
- Good interpersonal and relationship-building skills in order to work with different departments and stakeholder groups
- Be a supportive manager with high standards
- Excellent teamwork skills
- Be diplomatic; with the ability to keep calm under pressure
- Be organised; able to deal with the here and now and plan for the future
- Ability to respond efficiently to urgent requests and adapt to changes
- Thirst to learn with lots of enthusiasm.