Content Marketer

Our client is looking to recruit an ambitious and driven Content Marketer to take responsibility for our inbound campaigns and digital content. You will have a deep understanding of writing high quality content and repurposing content for different media channels. Reporting directly to the Marketing Director, you will take responsibility for executing on the annual campaign plan, and work closely with the sales, marketing, editorial and product teams to attract and retain customers. 

As Content Marketer you will: 

• Produce high-quality, insight-driven, targeted, engaging and accessible content across all channels to drive lead generation and customer 

• Accountable for all campaigns and content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

• Write copy for promotional materials within marketing campaigns and across digital channels

• Manage the overall content distribution schedule, ensuring all content is delivered accurately, to a high quality, and on time

• Write effective copy, adhering to house style guidelines, for a variety of customer personas.  e.g. website copy, case studies, award submissions, social media and email marketing

• Work with our Digital Manager to produce regular reports of campaign results, including digital engagement, evaluation of KPIs, and ROI

• Collect and use data to inform new campaigns and the evaluation of existing campaigns

• Work closely with all sales channels to identify target prospects and ensure campaign follow-up is tracked and visible

Qualifications

Key skills

• Communication skills: Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions. You will also need to be able to speak clearly and confidently as you will  have to engage with senior stakeholders across the organization.

• Project management skills: As a Content Marketer you will have to meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organization’s output effectively and intervene if things are going off-track.

• Analytical skills: You will need to partner with the Digital Manager to acquire data and use it to target selected groups, as well as analyze the success and direction of future campaigns.

To be successful in this role, you should have:

• Prior experience in content marketing, ideally in B2B financial services

• Experience working directly with sales, product, editorial, digital, design teams

• Experience building scalable content offerings 

• Ability to work with and manage resources from different departments globally

• Outstanding project management skills (projects involving internal and external stakeholders) with the ability to meet tight deadlines and prioritise workloads

• Impeccable copywriting skills and experience of delivering compelling content across various formats and to a range of audiences, and the ability to write all of this quickly under tight deadlines

• Ability to master writing styles that speak to our audience on a variety of topics and within different structures, produce original material, and have a deep understanding of the different “buyer personas”

• Editorial requirements include basic SEO understanding, content categorisation and structure, content development and distribution

• Innovative and creative thinking skills, and the ability to manage content for multi-channel campaigns

• A desire to learn new things, explore opportunities and identify the best solutions with the resources available

Get in touch!