The British Tourist Authority (BTA) is the national tourism agency and an accredited non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), and trades under the name of VisitBritain/VisitEngland (VB/VE). The British Tourist Authority is a global organisation with 300+ people based in 19 different countries and has a diverse culture.
As the national tourism agency, VisitEngland plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy, maintaining distinct activities to develop and market English tourism.
We are currently seeking a motivated and proactive PR Executive to join the VisitEngland PR team to help us spread the word to Domestic Media, on the array of amazing tourism experiences and destinations across the country, from our creative cities to our inspiring coast and countryside.
What will you be doing?
You will support the team to generate positive editorial coverage of English tourist destinations to our target domestic audiences, reflecting the brand positioning and objectives of the England market strategy and ensuring PR delivers as a key part of the wider marketing mix. Your focus will be on delivering editorial content, media/influencer visits and PR campaigns, whilst ensuring that we continue to report to a high level on activities, and are able to continue to monitor and adapt to global changes in media trends.
For more information, please refer to the job description.
The application window will close at 23:55 (UK Time) on 5 October 2021.