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Senior Brand Marketing Manager

Employer
VMA Group
Location
London (Greater)
Salary
£55,000
Closing date
30 Dec 2021
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Job Details

Great opportunity for a Senior Brand Marketing Manager to join a well known celebrity chef owned group of restaurants.  You will be responsible for growing the brand by developing brand campaigns and activations and managing products that drive awareness, consideration, conversions, repeat business, loyalty and advocacy.

This role will manage the website, devise the annual marketing calendar, implement campaigns, manage the voucher proposition and oversee collateral to support the priorities of the brand.

Key responsibilities:

  • Deliver the annual marketing strategy and execution plan for all UK restaurants (super premium, premium casual and casual) in order to grow awareness, consideration, conversion, loyalty and advocacy of the brand
  • Manage Marketing Manager (Partnerships) and Marketing Executive including setting objectives, priorities and KPI’s to support the overall marketing and business objectives 
  • Project Manager for the new website, responsible for all content, including managing content via CMS
  • Collaborate with restaurants, partners, agencies and internal departments to deliver best-in-class brand campaigns and activations that raise awareness and increase consideration of the brand
  • Own the gifting proposition including creating products, defining target audiences, managing owned, earned and paid distribution and delivering reporting
  • Create a brand (online and offline) that ensures that the voucher proposition represents the premium positioning of the brand
  • Oversee collateral creation for all restaurants including postcards, posters and menus
  • A background in the hospitality/restaurant industry would be advantageous but not mandatory

If you have the experience and are interested in discussing further please apply ASAP with your current CV.

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VMAGROUP is a leading international interim and permanent communications, digital and marketing recruitment and executive search specialist. Specialist practices cover corporate communications, internal communications, change communications, PR, media relations, CSR, public affairs, marketing, digital and agency services.

We have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry supporting planning and decision-making.

VMAGROUP has offices in London, Manchester, Amsterdam, and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

Company

VMAGROUP is a leading international interim and permanent recruitment and executive search specialist for communications, digital and marketing.

Our specialist practices cover: 

• Internal and Change Communications 
• External Communications 
• Investor Relations 
• Public Affairs
• Marketing 
• Digital
• Agency Services 

Over the last 40 years, we have focused on building strong and lasting relationships in the communications and marketing sectors, working with candidates who have become clients, and clients who have become candidates. We consider ourselves to be a true career-partner. 

None of this would be possible without the exceptional people within VMAGROUP who are fully committed to what they do. 

Our team, which includes communications and marketing specialists working alongside recruitment professionals, maintain long-term, commercially successful relationships with our international network of clients – from innovative, independent start-ups to large, complex multinational corporations, as well as public and not-for-profit organisations. Working on their behalf, we source the brightest and best communications and marketing talent. 

With offices in Amsterdam, Brussels, London and Paris, we have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications industry supporting planning and decision-making. 
For more information, visit: www.vmagroup.com. 

Twitter: @VMAGroup
LinkedIn: https://www.linkedin.com/company/vmagroup/

Find Us
Website:
Telephone
020 7436 4243
Location
23 Bedford Square
London
England
WC1B 3HH
United Kingdom
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