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PR Director - Cunard

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Job Details

Cunard has a rich heritage as well as exciting plans for the future with a fourth ship, Queen Anne, soon to join the fleet. It’s an exciting time to join us as we shape our future! A fantastic opportunity has arisen to join as the Director of our PR team .

The Role

In this role you will be responsible for raising the profile of Cunard as an iconic luxury brand across all forms of media from lifestyle to broadcast to industry.  This will involve developing a PR and supporting events strategy at a global level with direct responsibility for its implementation in the UK and the coordination of plans and activity across markets.

You will ensure that there is a calendar of engaging stories that raise awareness and reinforce and build upon Cunard’s brand values. Where possible the ambition is to create ‘master stories’ once, that are deployed globally across media and other channels (e.g. CRM, the brand website).

You will develop a suite of shoreside and onboard PR/experiential events that bring the brand to life and/or support PR activations and brand partnerships.

You will work closely and collaboratively with other Carnival UK departments and support their activity through PR/media relations and you will be the Cunard crisis/issues communications lead.

You will be responsible for rigorous budgetary planning and monthly cost control for the Cunard UK PR budget and provide day to day management coaching and support to the PR team members.

About You

To be successful in this role you will have significant senior level Public Relations experience at a high profile brand/agency, preferably within the leisure/service industry.

You will have the ability to communicate complex messages in a simple way to the broader business as well as have a positive approach with a high degree of pragmatism and resilience.

In addition you will have proven relationship management skills and be a natural at building multi-faceted relationships with the media, third parties and teams across the organisation.

Follow the apply link to view the full job description.

This role has been levelled at a CUK05

About Us

Carnival UK is the operating company for P&O Cruises & Cunard. We provide world class cruise holidays and take enormous pride in our service excellence, creating unforgettable holiday happiness.  We're looking for talented colleagues who will share our commitment to this purpose and to our global Culture Essentials Speak Up, Respect and Protect, Improve, Communicate, Listen & Learn and Empower.

Working with us means you'll be part of a tight-knit but truly diverse global team of passionate people.  You'll be supported to drive your development, from formal learning to the life lessons of worldwide travel.  We believe in inclusion and the power of diversity, so you'll be encouraged to bring your unique perspectives and experiences, and help us understand what you need to do your best work.  

We recognise the value in having people with a variety of backgrounds, experience and skills in our business. That means the role requirements here should be seen as a guide, not a checklist. If you have more, less or different experiences, but really relevant skills, we’d love to hear from you.

About the Team

The Cunard Sales and Marketing team are instrumental in the success of Cunard and our aim to be the benchmark of luxury travel.  Our marketing teams maximise opportunity and create focused, meaningful communications that help to grow existing audiences as well as appealing to new ones.

We have experts across advertising, CRM, brand, PR, digital, loyalty and the creative studio who work together collaboratively to create unforgettable holiday happiness.  Our sales teams develop and grow partnerships ensuring they have the finest knowledge of our products. Our teams also manage sales communications, systems, and events to provide the best tools and support, ensuring that our travel trade partners are at the centre of all that we do. In addition to supporting travel agents, the sales team provide support to a team of ship based sales managers and work with third parties to find new routes to market for our brand

Join us on our journey - apply now.


An exciting and dynamic company, delivering luxury cruise holidays with world famous brands. With a portfolio containing such prestigious brands as Cunard Line, P&O Cruises and Princess Cruises, Carnival UK is a major player in the global leisure industry. We are not only the market leader for UK cruising, but also one of the world’s best-known operators of premium-class passenger ships.

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